Furla - a family business

Shoes and bags is never too much - it says any woman in whose heart lives the love for fashion and the continuous improvement of its style. Bag - it's always a fetish for women, especially - Italian bag. The company Furla made virtually impossible - it has made available its luxury handbags that are the epitome of Italian style with unique craft traditions.

Viva Italia

What is so strikingly distinguished brand Furla from their fellow countrymen and other masters of the leather business class "luxury"? Furla - this connection traditions of Italian fashion, Italian style and unique quality, authentic craft traditions of this country with the continuing search, inexhaustible imagination and constant movement forward.

For Furla Italian style - it's not just words, it's the credo of the brand, which is not allowed to shift the production to the expanses of Asia, simply because it is cheaper there. Anything that has a label Furla, made in Italy, which also adds a brand fans - and fans of both bags Bags - a necessary thing in every woman's wardrobe And Italy. This product does not differ Furla high prices, which are peculiar fashion blooded "Italians."

Italian family "marsupial"

The history of fashion brand counts since 1927. This year, the Italian Aldo Furlanetto and his wife Margherita opened their company, which sold mainly female trinkets - hairpins Hair: structure, characteristics of growth and development Leather accessories. At that time, Aldo has traveled extensively throughout Europe and follows very closely what is necessary to his contemporaries - which models, which design are a success, it really helped us in the early days of its formation. It was a difficult time for Europe, and for us, of course, but, nevertheless, it turned out that family support fortress that protected Furla from all hardships during the Great Depression, the war, economic decline and a complete rout.

In 1955, finally opened its first store in the center of Bologna. The assortment was very different from what can be seen on the shelves of even the stylish Italian. Business flair Aldo Furlanetto not deceived him - the best models in Europe now find themselves in the Italian province, and, of course, is the owner of the boutique brought success. The first Furla store with own production opened in the early '70s.

Furla was formed as a family owned company and throughout its fashionable way never left this rugged paths. The daughter of the founders of the company - Giovanna, took the position of the creator of the main models, and her brothers, Paolo and Carlo began to develop the brand. Thanks to their efforts Furla and became what we know and love today. Shortly thereafter, a powerful breakthrough combination of family effort, the company has released a collection of bags, which was a resounding success.

Changes without change

Over time, Furla constantly changing without changing yourself. Brand produces handbags, watches, sunglasses Sunglasses: The ideal protection for your face , High-end leather accessories for men and women. Since 2001, Furla also manufactures shoes. However, this activity tireless Italian family does not end there.

C 2000 prize awarded Furla per l'Arte, and in 2008 opened its doors Fondazione Furla. Furla Foundation provides powerful support to young talented designers, who for various reasons can not independently break into the tightly-studded as capable creators of the fashion world. There is also a program to find young minds Furla Talent Hub. In the framework of talented designers can express their creativity for the Italian brand, and create your own collection.

Giovanna Furlanetto, with a light hand designer whose brand and became so successful, did not stop there, and opened the direction of Giovanna Furlanetti for Furla, whose own works.

Love fans for so many years Furla keeps very careful attention to his client. In any collection of Furla for bags there is a model for women of any age and style. Furla - is mixed classic elegance and uncompromising youth with a thrust to the ostromodnye individualized details.

Today, Furla - it's still a family business with only one amendment - it has grown into a huge industry, covering sixty-four countries.

Eugene Zhirkina

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