No house Gucci global fashion industry would not be what it is today. One of the oldest brands is also one of the most recognizable, coveted by those seeking to touch the elite. Without Gucci face of the Italian fashion, too, it would have been different, maybe she would not have had their status highbrow and arrogant goddess, falling at the feet of which charmed the customers and budding designers. But this brand exists and thrives, although there were times in its history, when this name almost put an end.

And Gucci Gucci: a family affair

Sonorous name of the Italian fashion house - is the name of its founder Guccio Gucci, who in the early twentieth century opened a workshop for the production of horse harness in his native Florence. After some time, the young man went to London, where he began an affair - he worked at the famous Savoy Hotel in the ranks of the staff. Being a porter in this posh hotel, Gucci saw how important for a person with the status of his luggage accessories and other accessories. In 1921 he returned to Italy and there founded his own brand names Gucci, under which the first was a workshop, and then, under this guise opened shop which sold high-quality leather-oriented riders. It was a harness, belts and other accessories, as well as suitcases.

Guccio Gucci was a family man, and all his six children to help him in the development of the family business. Aldo Gucci belongs to the idea of ​​the famous Gucci logo, representing two crossed letter G. In the thirties, the brand begins to produce leather accessories for women, in the forties and the commercial success of the brand is maintained and grows - Gucci stores operate in many Italian cities.

Rise and Fall

In the fifties, the glory of the brand support and multiply the female. Accessories by Gucci are on the screen and in the life of Audrey Hepburn, Grace Kelly, Ingrid Bergman and even US First Lady Jackie Kennedy. The period of the sixties and seventies for the Italian brand has become the flourishing thanks to expansion of the house, under the label which begins production of dresses, furs, perfumes. From the side it seems that it is a gradual rise of the brand, which will only climb. But in reality it was a jump up before plummeting.

After the death of the company founder Guccio Gucci in 1953 and noisy large family for a long time could not deal with matters of inheritance shares of the company, which every year more and more grew. By the early eighties, the family became the main intra-war activity brothers Gucci and brand rolled inexorably into bankruptcy. After two decades in the middle of the century, when Gucci has been synonymous with glamor and good taste, the company has become a model of vulgarity and cheap luxury, which is embodied in the mixing in the collection of many disparate trends. It seemed to be the sunset era of Gucci.

Tom Ford and Frida Giannini - the saviors of the empire

In 1990, Gucci invited the young American designer Tom Ford, who became creative director of the company, day and night working on the revival mocked the image of the legendary brand. It deprives them Gucci outfits kitsch brilliance, giving sets sophistication, style and charm, not without personality, and even the share of aggressiveness. Ford has done the impossible - he not only saved the Italian brand of complete ruin, but Gucci sales increased to 90%. Fashionable Empire was saved, and Ford, who gave her 13 years of his life, in 2004, left the company. Many do not seriously startled - what will happen to Gucci without Ford? But the irreparable has happened.

In the department of bags Bags - a necessary thing in every woman's wardrobe   Italian brand working Frida Giannini, who joined the company from Fendi. After the departure of Tom Ford, she became involved in the women's line of accessories, again trying to change the image of the brand, as it once did its predecessor. Tom Ford is not without its share of creative thought outrageous, his collection was not shocking, but they were catchy, Giannini tried to make the image of Gucci softer, feminine, bringing it closer to the canons of Italian fashion, with its desire for comfort and clean lines. And despite the fact that the first collection of handbags from Frida was adopted by fans of the brand without much enthusiasm, soon she was able to prove its worth as a full designer.

New Gucci

The secret of the success of Frida Giannini, who in 2006 became creative director of the house, it was his vision of a new mix of fashion and Gucci immutable values ​​of the brand, which remained unchanged over the years. These include the famous bamboo handle in the bags, and brand logo, and brown color that Tom Ford was trying to oust the strict black.

Modern style Gucci is based on classical lines. Its collections appear feminine trench coats, form-fitting coat noble shades with fur Fur - Luxury is timeless   and metallic materials. The Gucci collection a lot of plain packages without unnecessary decoration. Often creative director refers to the retro theme, which is completely devoted to the line.

For the purity of style, elegance, loyalty to tradition and unfailing presence of the latest trends, the Italian clothing brand is often chosen as the evening many famous men and women. The face of modern Gucci - is the embodiment of his past in a new interpretation which denies parochial shocking, but tends to an emphasis of femininity and masculinity, allowing its owner to shine, but not shocking.

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