Modeling agencies: a pass to the world of fashion

Stories of many models - especially the "veterans" of the modeling business era of the eighties and nineties - very similar to the history of modern Cinderellas. Kate Moss, for example, Sarah Doukas, founder of the modeling agency Storm Model Management, accidentally met at the airport in New York, and Christy Turlington got into modeling by luck - thanks to a meeting with the little-known photographer while horseback riding. Of course, modern business model bears little resemblance to the reality of the eighties and nineties, but one tradition has remained constant - a "pass" in the world of fashion, glamor Glamour - the charm of bad taste   and a lot of money for the models are still modeling agencies.

Modern modeling agencies - a company with a complex structure, and sometimes - even international corporations with offices around the world. The main profit model agencies is obtained by performing intermediary services: paying agency model for compiling a portfolio, and customers - for finding new people to participate in the filming of advertising campaigns and fashion shows. In addition, some model agencies have their own schools and models, where new girls are taught all the tricks of this popular profession - from the gait to mining poses for a photo.

As a rule, due to job search How to hide the search for a new job from the boss   for their models and negotiations that give them the highest wages, the model agency receives from ten to twenty percent of total income. Furthermore, an additional amount of modeling agency will charge the customer for the service search models. Ultimately, every transaction brings the agency from ten to forty percent of its total amount, and the model that got the job, pay no more chaff. Of course, in different countries, this percentage may vary - as final salary model - depending on the laws, taxes and other features of the national fashion business.

Of course, the model may be not every woman - even though every year the fashion industry is becoming more liberal, in the modeling industry continues to maintain strict standards of beauty. For example, it is believed that the growth of girls who want to become models, must be one hundred seventy five - one hundred and eighty centimeters, and men - one hundred seventy eight - hundred and ninety centimeters. Obligatory proportional increase in weight and shape parameters - perfect "90 - 60 - 90" or less. However, these standards are again different: Some agencies admit is quite a discrepancy standards provided working women over the figure, while others are willing to recruit and model plus-size, the fashion for which is growing every year.

The most famous modeling agencies world

The biggest model agency, as a rule, known even to those who have no intention of becoming a model - that these agencies cooperate with the brightest representatives of the fashion business.

Today, one of the leaders in the fashion industry is considered to be the American agency IMG. While the agency has opened much later than the Ford Models and Elite, «pioneers" business model, we are now collaborating with IMG's most famous model - including Gisele Bundchen, Lara Stone, Kate Moss, Karolina Kurkova, Miranda Kerr and Heidi Klum.

One of the oldest modeling agencies in the world - Ford Models, agency, founded back in 1946. Despite its age, Ford Models is perhaps the most advanced modeling agency - for example, collaborating with it Crystal Renn, the most famous representative of the category of plus-size. In addition, it ensured the success of Ford Models at the international catwalk models from Asia - in particular, the Japanese woman Tao Okamoto, has become the "face» Kenzo and D & G.

Among the leaders in the market model includes the agency Women Model Management, a huge conglomerate that combines modeling agency in Paris, Milan, New York. Like Ford, the agency Women Model Management cooperates with representatives of different nationalities and ages of thirty Karen Elson, a Chinese woman Fei Fei Sun, transsexual model Lea T, which is due to Women Model Management has become the new "muse" house Givenchy.

Tatiana Smirnova