It's no secret that in recent years shows
Russian designers have an undoubted success in the western catwalks. Igor
Chapurin, Ahmadullina Alain Denis Simachev -
the list can be easily extended. However, not everyone has even
modest information concerning the situation of, say, forty years ago.
Unifying ideology is extremely limited opportunities to explore
the world's achievements in the arts, in short, a situation known, not without
grounds suggests that fashion itself in the Union was not at all. Yet
thorough bibliographic research data allow to speak about
Reverse: the fashion industry in the Soviet Union existed, but because of the "thaw" the
the fact was discovered and the Western world.
So in 1959, the first show in diorovsky
Moscow. However, the event was an exception to the general policy
at the time we chose to demonstrate their level of development
abroad than to let someone from the West. Soviet fashion parade and
Real fashion created by the All-Union Institute of range of products of light
industry for average Soviet citizens - were things
diametrically opposed. Art - terrible force, and Soviet man
the desire to stand out not to face. Kuznetsky Most - Mecca of Soviet fashion
time - there was even a special pilot plant, where the sewing patterns
exclusively for foreign exhibitions.
So, the end of the '50s - is the latest achievements of the USSR
in science and art at the fair in Leipzig - Western audience in raptures. Year of
1962 - Soviet exhibition in Paris: our models standing ovation. In 1963
held another grand exhibition - this time in Rio de Janeiro: Over
five hundred thousand visitors. By the way, for Brazilians, this show was a general
real revelation. "Attended a beautiful fashion show and a completely
fascinated "- he wrote in his book, one of the first visitors.
However, in the second half of the 60s the situation has changed.
Almost every issue of the Journal of modes appearing materials from Europe
exhibitions and shows. Turns publications abound with sumptuous photographs
International Association of wool (London), as well as models of the past
collections of fashion houses Chanel, Christian Dior, Nina Ricci, Yves Saint Lauren. AT
1967, the magazine was first mentioned French Vogue and
some other Western fashion publications. Changing fashion itself: even if
Three or four years ago it was possible to see a rigorous and simple silhouettes
discreet details, now cut becomes more free, and more details
interesting. To replace the style of a teenage girl comes a new - style women
30-35 years - the intellectual and athletic.
Vyacheslav Zaitsev styling
X-Line, the increasing recognition obtained kimono sleeves
Kimono - Traditional Japanese clothing
And wide belt
buckles and lace. At the peak of the popularity of fur trim. Easy to see that
trends of the period are largely consonant with the trends of the current season,
in particular, it is, of course, the topic of fur
Fur - Luxury is timeless
, All kinds of lace trim
Lace in the modern wardrobe
and
emphasis on the waist. It was a Soviet fashion opened the seventh decade of the century
twentieth. Only one caveat from year to year remained unchanged: the names of Soviet
models, which produced a furor in the western and domestic podiums,
still remained in the shadow. Mila Romanov, Liliana Baskakov, Rumia -
West literally went crazy on these images. "Russian miracle" admired
famous French fashion designer, Fellini called the queen of the Soviet podium
Regina Zbarskii Russian Sophia Loren.
But the shows never called them names.
As well as ever mentioned them in the national fashion publications.
And taking into account the difficult political situation at that time, many
Soviet model did not do without scandals. So once Galina Milovskaya
allowed to shoot for US Vogue. But one of the shots with the smart
photo shoot on the Red Square caused a bout of rabies authorities: Galya
frivolously he sat on the rocks back to the portrait of the leader. After another incident,
she emigrated to France. And her case is no exception.
Anna Tarasova
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