It is obvious that a Hollywood film, oriented to the viewer who is less than 17 years (in the United States age rating filmmaking has two major overseas, 13 and 17), in the last few decades has changed dramatically .  However, this is only one facet of irreversible changes in the nature of show business, in its more rapid and obvious growing up .  In Hollywood animation, for example, the contrast between, say, the animated series of the late 1980s (such as "Black cloak" or "DuckTales") and modern animated hits like "Shrek" or "Ice Age", even more striking .  In the coming 10 years ago, the new century, as the flagship of the Hollywood world of commercial film production does not know a particular genre such as "children's cinema", which can be seen from great products traditionally focused on the younger generation of film company Walt Disney Pictures .  And this state of affairs has at least two global causes .

Other movies

The first reason: the cinema over the past thirty years has changed around forever, those paintings that were popular in the early (call them quite arbitrarily "dospilbergovskaya era"), now in its overwhelming majority is doomed to failure. Another rhythm of life and cinema, humor has become hard, too conditional began earlier, seemed unshakable, moral principles, a high level of development reached the computer technology and special effects. Not spared the development of commercial cinema and a children's cinema.

Before a movie for children and created in the calculation solely on the children in the children's interests and peculiarities of perception and thinking. For adults there was his own, separate movie that progressively move forward, there were new genres invented new techniques that embody the original script. Adults had to look in his age segment; they, in turn, gave the children money on tickets for children's cinema.

Now, with the end of the XX century, adult cinema has exhausted itself, has nothing fundamentally new: come up with a fresh nezamylenny scenario is almost impossible .  All genres have several times been divided into sub-genres, and were used in all possible combinations .  Invent some technical tricks, compositional discoveries and so on remains possible only in art-house cinema in the commercial film industry this is no time .  It turns out that adults destined to take the movie only as a means of entertainment, just like a child .  It turns out that now the demand for older projects stylized children's movie, using the same basic principles that are involved in the creation of children's films .  Did someone will turn the language to call on a fantastic visual performance and a flight of fancy, but perfectly banal scenario tape Cameron "Avatar" adult movie? Hardly - it is pure modernized children's film .

So Hollywood there is no reason to make child-oriented pure pattern where you can add, in fact, children's project several strokes that will push the keys adult souls (like "adult" tone of humor) and immediately get a double audience - children and their parents. Still, the main consumer in the film market - a man with his own regular income, that is adult. Who pays for that and written the music - this is the principle of the entertainment industry, and in this situation, children are only a side, not required by the consumer. Why, for him to take "individual" movie, pray tell?

Other children

The second reason - the children. Whatever can be said in various ancient wisdom, though the eastern, though ancient, though Egyptian, each new generation of children just a little, but differ from those of children who were their parents, grandparents and so on. And the last hundred years is "slightly" is becoming more tangible, more serious still, all significant. Frankly, based on the standards of "childishness" of the previous generation, born around the beginning - in the middle of the 1970s, today's children and the children to name possible only with a high degree of conditionality.

Over the past twenty years has changed the daily life of mankind as BC or in the Middle Ages it has not changed for centuries and millennia. The speed of life, access to information, means of communication and the need for live communication - today it is almost completely the other content categories, it is not that they are understood at a time when every house there was a PC in every computer had no Internet access and each ear was not present mobile phone. Therefore, today's children from infancy ground under it, to perceive and absorb the universal, not for children and adults, and some intermediate cultural standards.

And the cinema in this respect the most revealing .  Yes, the film company Disney major hits of the last decade, the trilogy "Pirates of the Caribbean", has received in the United States age limits for watching a PG-13 (ie children under 13 years can watch the film only in the presence of their parents) .  But it is a tribute to a certain formality: it is simply impossible in the modern world to find child under 13 years, who would have found in the "Pirates" is something that does not correspond to his tastes, knowledge and ideas about life .  And, say, "Harry Potter", the chief seems to be a children's film project of the 2000s, with all its fabulous and focus on the little lovers of fairy tales, their basic cash collected just the same with adult viewers .  It turns out that Hollywood has long understood and accepted as a guide to action that modern children are not quite children, now they are not too different from those considered to be adults .  Which is reflected in the so-called children's films - some children are and movies .

Alexander Babitsky