The success of the series "Ranetki" was so impressive, even stunning that many immediately began to seek out a "phenomenon of rennet." Like, if almost all the child population of the country ("girly" Half sure) clung to the screens in unison, if almost all of Runet users under the age of 18 years in countless chat rooms and forums vying to become a declaration of love and adoration heroines and heroes of the series, then there must be something unusual. We'll have to disappoint someone, someone to reassure any wrong-prestrashnogo corporate secrets from the series "Ranetki" no (there is no adequate value from most of the word). The thing is that this youth series.

It is in our rapidly growing last twenty years, the youth television serials paid little attention to suspicious. In principle, it is logical: national television, as well as our entire society, crazy 1990s was somehow not up to the younger generation. After broadcast in mid-1990 the French project "Ellen and the boys," became, without exaggeration, a cult in Russia and other CIS countries, for several years our TV completely forgotten that it was such a beast, Youth series. But in the rest of the "civilized" world, where television began to develop earlier and more intensively our, children's and youth series has long since become a separate direction of television "soap making". That they are fire, water and a bit of copper pipes novice actors, some of which are in the future stars of "adult" series, and there, if you're lucky, and prominent personalities in cinema.

What is the secret of success of the youth series as such? It's very simple: they are designed for very specific audience .  If the "adult" telenovela is not so easy to please the audience, consisting of millions of existing individuals with different interests and values, in this case the audience in general, one - a child or adolescent, a teenager I mean .  Of course, all children and adolescents as individual and unique, but their problems and concerns in general the same, because they all grow and grow .  It turns out that in today's world where parents are too busy trying to make a career as much as possible successful and money, the children are brought up TV and to a large extent - youth serials .  Because in the series is shown that a child or adolescent conflict situations with peers .  Because in the series it shows that between children and parents in one time or another is becoming a misunderstanding, for the simple reason that they speak different languages .  Because in the series it is shown that the first love is almost never cross and all the seeming carelessness on the part of experienced by a teenager tragically, at the level of passion "Romeo and Juliet" .  And that's because everything is a reflection of real teenage life, as well as specific solutions to emerging problems (even if it's just a stamp), soap operas are so wildly popular among children and adolescents .

Another reason for the immense success of the youth series is that they offer their audience a role model and even objects for falling in love .  It's no secret that adolescence is saturated with hormones, it is downright requires someone to fall in love .  But in an environment where real-life object of sympathy does not respond the same as the unspent emotional charge must be in a certain direction to use .  Here is the answer, why are so fond of Youth series girls and very young women: they can find there the perfect image of a boy or young man, who they think is worthy of their love .  Hence, these enthusiastic full of declarations of love letters to actors, writing on Internet pages, etc. .  At an early age the need for an idol, an object of sympathy as strong as ever more .  A 13-15-year-old girl is much easier and more natural "fall in love" is not in the 54-year-old Bruce Willis, and cute guy from the show, which plays its peers, such as student, she .

Therefore, when the screens out the series "Ranetki", he was in fact doomed to great success - children's heart yearned for a close and understandable to the heroes and heroines. Before that, the last major youth TV series was on our TV project "Simple Truth" (1999-2003), who enjoyed sverhlyubovyu for the simple reason that it is not the focus was on the relationship between "the teenager with a teenager" and not the problem " Fathers and children ", and the collision of students and teachers. Agree that the relationship with the teachers for the younger generation is far less important than the first falling in love, or conflicts with parents. So the "Ranetki" simply filled a vacant niche, even if it is done professionally and not without talent.

  Alexander Babitsky

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