Fashion India - Oriental styles

Fashion India - Oriental styles
Sari and choli
Brands

Indian fashion For the Indian garment characterized by bright colors and fabrics, flowing freely around the body. Apparel & Fashion India reflects the cultural and ethnic diversity of the country and set up so as to create comfort in the sweltering heat of the Indian summer. Much of the history of fashion and clothing in India was influenced by the Hindu tradition, although more and more young people in India pay attention to world fashion and combining styles from different cultures.

Indian fashion market

As India's economy develops and becomes more powerful, the same thing happens with her fashion. To a large extent the unprecedented growth of the Indian fashion industry can be attributed to rapid industrial growth and urbanization of the country, which led to the development of new, middle-class enough wealthy consumers. It is expected that by 2015, sixty four million families in India, will earn more than four thousand dollars per year, which would make them representatives of a new consumer class of the country.

As the changing lifestyle consumer class, increasing the need for clothes for different occasions: for social events, entertainment and activities. People need more variety of different styles of clothing that makes even more fashionable way of expression and a sign of status.

Moreover, Indian consumers have more access to Western television, film, advertising and the Internet, which inspires them to new ideas in the field of fashion and style. Of course, this mutual influence, as the Indian style is also a source of inspiration for western fashion trends.

Over the past ten years, India has become one of the most attractive places for American and European merchants, despite the restrictions on foreign direct investment (FDI) in retail trade in goods under a single brand.

In recent years, the Indian government is promoting a number of controversial economic reforms, which soften the rules for opening of stores by foreign traders, allowing 100% FDI participate in trade a single brand and 51% of FDI - marketing of different brands. Industry experts predict that this will lead to 5-7% growth in FDI in India in the coming years will be invested in the trade such world brands as Walmart, H & M, IKEA and Tesco.

Consumer behavior, which coincided with the influx of international brands in the Indian market, showed that India is growing demand for ethical (environmentally safe) mode, and it is expected that by 2015 it will be 5% of the total market. Experts say that 70% of Indian consumers prefer to buy products which are safe for the environment if they have a decent quality. Choice is great, and people are buying these products, learn where to find them.

These global brands like Marks & Spencers, Duke, Nike and Van Heusen has presented their "green" line in India, but for many of these brands such goods are not their distinguishing feature. Ethics may be just a supplement, it may not be a unique selling proposition (USP). USP should be exactly that which it announces itself, and the real value of the goods must exceed the value of similar goods produced by competitors. This strategy and use online shopping in India, raising consumer awareness and promoting environmentally friendly local products.

Handicrafts - the second largest source of income in India. The number of workers employed in this sector, has two hundred million. It gives the country a huge potential to be the center of ethical fashion as India - one of the few countries in which the staining technique, weaving, embroidery and hand sewing is still relevant in the cultural sense.

However, due to perceptions that the modern way of life, one way or another, copying Western ideas themselves artisans called the production of artisanal and used her words such as "local" and "ethnic", which is why it seems that It loses their job quality goods production machine. The new Indian consumer class to change these perceptions and enjoy the beautiful handicrafts that are produced directly on the steps of the house.

A growing number of brands and retailers in India, offering environmentally friendly fashion products, of course, reflects a change in the mentality of buyers and suggests that the concept of ecological fashion becomes massive.

Sari - the most common clothes of Indian women, both traditional and modern. It is simply a rectangular piece of fabric length from four and a half to five and a half meters, which is a special way wrapped around the woman's body. Due to the large amount of tissue saris approach the woman of any size and is traditionally worn to emphasize the feminine curves of the figure, often opening the middle part of the body. Wealthy women wear a sari fabric with woven threads of pure gold, as a sign of status and prestige.

Dhoti - a male version of a sari. Men in India due to climate traditionally do not cover the upper part of the body. Therefore dhoti is much smaller than the sari, and requires just enough fabric to cover the body of a man from the waist down. Other traditional Indian men's clothing - and kurta pajama. Kurt - a freely fluttering shirt (female version called Kurti). Pajamas - this jacket Trendy jacket: what to wear to look stylish knee-length with collar "Nehru".

Fabrics

Traditional fabrics from which sewed Indian clothes - a cotton and silk. India was the first country which started to grow cotton. Sari and dhoti originally were made of cotton, while the elite of Indian society wore silk. Gold - another important material used in Indian clothing. The women wear bracelets, necklaces, earrings and nose ornaments made of gold. Men wear gold watches and rings. Other materials that are used in clothes - viscose, polyester, denim, jacquard and crepe.

Bollywood

Costumes from Bollywood films, which are often embellished version of what is worn in India every day, had a tremendous impact on the design and style of Indian clothing. Directors often invited designers to develop high-fashion Bollywood costumes are usually very bright and colorful. While many Bollywood costume design has traditional roots in many Indian films the young actors appearing in jeans and shirts, that is, in western clothes, which is becoming more popular in India.

Indian Fashion Week (Lakme Fashion Week)

Indian Fashion Week (Lakme Fashion Week), which takes place in Mumbai, is an important annual event for Indian designers and fashion lovers. Among the designers who participated in this event in recent years - Abdul Haller, who wore a Michael Jackson, the royals of the Middle East, US President Obama's family and many other famous people. The work of designers represented at the show are diverse - from fashion items such universal as light-colored men's suits and dresses with low-cut skirts and flying to multilayer, draped, sensual evening gowns Evening dresses: how to emphasize their individuality Expressly created under the influence of a sari.