French perfume - a tradition of quality

French perfume - a tradition of quality
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French perfume Perfume tease our senses, excite the imagination and fill us with a sense of uniqueness, freedom and serenity. How many times a fragrant whiff awakens us and led the way memories - about people and places? Some scents evoke in us certain associations - a beloved grandmother or favorite teacher, which is associated with all the good things from my childhood. Spirits have become an integral part of the female image - they are faithful companions of luxury and sensuality. French perfume is traditionally at the forefront of the industry aromas, it is among French perfume, perfumes of the highest quality, the most elite.

French perfumes

Historically, the French city of Grasse became the cradle of the perfume industry in the country. Located not far from the French Riviera, the city in the 16th century witnessed the birth of perfume business. It started its activities early perfumers and apothecaries. Grass Flower Fields struck their imagination plenty of jasmine bushes, roses and orange trees.

Every year in May, residents of Grass harvested a bountiful harvest of flowers. During a mass gathering on the field out everything - from small to large. They are harvested by hand pale pink flowers of Provence stolistnoy rose more known as the May rose. Its delicate petals - the most valuable raw material for the production of spirits. Unfortunately, a huge number of petals can be obtained only a small amount of the extract: to produce one kilogram of rose absolutes, namely the so-called concentrate, derived from the petals, you need more than three hundred thousand roses in May.

The process of manufacturing rose absolutes rather long and laborious, the extraction solvents are used, and as a result receive blood-red waxy substance that is diluted with alcohol and distilled. The final product is a pale yellow rose extract. And as the processing of raw materials - a delicate and long, the cost of a kilogram of rose absolutes reaches 9000 dollars, this amount is sufficient to produce a few hundred bottles of perfume.

This extract is very widely used in the global perfume industry, but countries such as China, India, South Africa and Morocco, where there are vast flower fields, taking advantage of cheap labor, produce a kind of rose absolutes and sell perfumes, knocking down so the price of the genuine product made in Grasse.

However, France remains the uncontested leader in the production of perfume, its perfume is considered the best in the world.

One of the pioneers of French perfumery was Jean Patou, who created the best, perhaps, in the world famous perfume, Joy, who, moreover, are also the most expensive. Joy is made entirely of rose and jasmine absolutes, pyatidesyatimililitrovy bottle of perfume costs about one hundred and twenty dollars. Perfume Joy saw the light in 1930 and were designed for the most affluent customers Patou, the Americans, who as a result of the collapse of Wall Street lost money and peace.

Sterling rose absolutes produce two kinds of spirits - is Shalimar by Guerlain and Chanel No 5. They have long occupied a leading position among the most authentic and fashionable perfume, and among the French spirits are among the most expensive.

Over the past fifty years, the perfumery industry is experiencing a period of unprecedented development. Just imagine, in 1993, a new fragrance appeared almost weekly. Today there are new perfume every day, companies are competing with each other for supremacy, trying to get ahead of each other, presenting to the public a surprisingly expensive luxury compositions.

In the second half of the twentieth century style and fragrance has changed many times. It seems that these changes are inextricably linked with the change of lifestyle. For example, in the 1970s, especially popular floral and floral-oriental fragrance. In the 1980s the leading position occupied tart and strong composition. And in 1990, when attention was paid to environmental protection, began to dominate the fragrance of fresh grass and sweetish notes. Now, at the beginning of the new millennium, forward broke the spirits that give a sense of freedom and style.

For many experts the question of choice does not arise: and today they prefer French perfume. The leading companies in the production of perfumes are French companies such as L'Oreal, the world-famous brands Lancôme, Ralph Lauren, Cacharel, Guy Laroche, Giorgio Armani, Paloma Picasso and Lanvin. The group Louis-Vuitton-Moët-Hennessy, the world leader in the luxury market, owns such brands as Christian Dior, Guerlain, Givenchy and Kenzo. World famous is the French perfume company Elf Aquitaine Group with the brands Yves Saint-Laurent, Nina Ricci, Van Cleef and Arpels, Oscar de la Renta.