7 iconic denim brand: fashion legend

7 iconic denim brand: fashion legend
Other famous brands

denim brands In today's market there are so many denim brands, it is very difficult to choose at least seven of the most popular. Still, there are so-called iconic brands, brands are legends that will never go out of style and never cease to excite the imagination of men and women.

Levi's

Perhaps, Levi's - the most recognizable denim, "ancestors" of jeans, which for over a hundred years is one of the essential items in the wardrobe. It is a legend that never gets old. History of the brand Levi's began in 1856, when an emigrant from Germany Levi Strauss successfully sold their haberdashery, and he was only a canvas from which he ordered durable pants, instantly became popular. Then, in the course went rough cloth tent that Straus ordered in Genoa. Name of the Italian port stamped on the bales of cloth, read the Americans in their own way - "Jeans", and it was assigned to the first word of the cloth, and later for his pants, which were sewn from it. Levi's were the first trousers which were issued with metal rivets at the seams. Durability and ease of pants made them the most popular not only among miners, and the miners, lumberjacks, cowboys.

In 1886, Levi's jeans to appear famous leather label with the two horses, unsuccessfully trying to break the pants. It was a picture of a real experiment, which was conducted in the United States after a locomotive engineer reported that the use of a pair of jeans instead of cars to break the tow and safely brought the structure to the station.

By the 1970s, the company Levi Strauss & Co became the world's largest clothing manufacturer. That we owe iconic blue jeans worn by everyone from Marlon Brando and James Dean to Princess Diana, as well as mass, psevdoponoshennymi jeans. Yet all these achievements would not be enough to win the glory of the most famous jeans. Levi Strauss & Co are positioning their products, not only as a convenient and good quality, but above all as a fashion. In no small measure contributed to Hollywood - westerns, romanticized "real men with wild west", and hundreds of other films, where free and strong characters were dressed in jeans. The brand denim fashions - the embodiment of classic and ageless style, time-tested. For the more than polutorastoletnyuyu history of Levi Strauss & Co has developed a unique system of special sewing patterns, and you can choose a model not only in size but also in shape.

Diesel

Diesel - one of the largest designer denim brands, although relatively young. In 1978, the Italian Renzo Rosso and his former chief Adriano Goldshmid decided to found a new company, which became the Diesel. His company is obliged to name the oil crisis that swept through Europe in the 1970s: a fuel economy appeared to address many issues, but the name has become synonymous with the avant-garde.

In 1989, Diesel has released the first collection of stylish women's clothing, which quickly found its admirers. Line Stylish jeans with low waist instantly won the hearts of admirers and market style Diesel. Thanks to the successful and provocative ad campaigns Diesel won the European market, and the love of young people. Products brand is available in five thousand retail stores, of which about three hundred shops are branded Diesel. Jeans Diesel - is a stylish and bold fashion statement. Easy sexy shabby - unlike jeans brand Diesel. Despite this, they manage to look ultrazhenstvenno. Diesel - is synonymous with high quality and original style.

Armani Exchange

Brand Armani Exchange Giorgio Armani was created in 1991. On the creation of an entirely new line of dress was inspired by street style and fiery rhythms of music. To date, the number of boutiques Armani Exchange in the world reaches one hundred and eight. The concept of Armani Exchange - «Fashion can not exist by itself, in isolation from the culture, music and new technologies." Under the label Armani Exchange issued not only jeans but also hoodies, outerwear Outerwear: with special warmth , Polos, dresses, shirts, underwear collection, swimwear and fashion accessories for young people. If in today's market is the denim label with its own pretentious philosophy, it is without a doubt, Armani Exchange. Armani Exchange Jeans are very popular among young people, largely through bold, sensual and provocative ad campaigns. Armani Exchange is positioning itself as a brand of clothes for young sexual and produced them jeanswear embodies the latest fashion trends, peeped on the catwalks of Milan and New York.

Lee

Products Lee Cooper - is a kind of DNA jeans. History of the brand Cooper started in 1908, when Englishman Morris Cooper started a company for the production of working clothes. With the outbreak of World War II in 1914, the company had to switch to the production of military uniforms. In 1946 the company name changed to M Cooper Overalls Limited on Cooper - the son of Morris Cooper joined to his wife's family name, and decided to produce jeans. In 1952, Harold Cooper opened another factory making jeans clothes Denim: for everyone and for everyone Which then enjoyed huge demand. A further success factor was the emergence of women's jeans Cooper - with a "lightning" in front (before the "lightning" in the female models, located in the side seam). In 1950-1960-s Lee Cooper entrenched in Europe, opening a production in Ireland and France. It is becoming increasingly popular among young people by supporting activities that are of interest to the young - for example, the first championship of London twist.

In 1980 Lee Cooper significantly expands the range of products - jeans are not only polished, bleached, shot with a shotgun, to get the special holes, and use special technology - overdye (process more saturated color or unusual color effects, based on more prokraske thread) and stonewash (treatment of denim material, based on washing with small stones to make the shabby appearance). In addition, in 1985, he introduced a special Copper, "soft" denim, to emphasize the difference between European jeans from their American counterparts. Today, Lee Copper is working with well-known designers, actors and musicians including Lou Doillon, Jean-Charles de Castelbajac, Ora Ito, Paco Rabanne, Giles Deacon and many others.

Affordable, comfortable and stylish - these are the words that come to mind at the mention of the brand Lee Copper. Jeans of the brand has been and remains an integral part of the wardrobe of hundreds of thousands of women worldwide. Lee Copper - is a fashion label that "works" for ordinary women, offering stylish models of jeans with no frills.