Ten famous jewelry houses have created a collection called 'Emeralds for Elephants'

The organizers 'Emeralds for Elephants' brought a collection of luxury jewelery in India. Previously, these masterpieces of jewelry admired London. The campaign aims to raise funds and attract public attention to the life of Asian elephants in India. Fundraising has been decided to hold the auction in the form on which were displayed jewelry created specifically for this event.

Ten leading Indian jewelery designers have been involved in cooperation with the Foundation "Land of the world», Gemfields, Jaguar Land Rover and the American University of gemology. As a result of their joint activity has created a unique collection of registered jewelery Zambian emeralds. To create these magnificent masterpieces of the jeweler's art masters inspired elephants, their habitats and the incredible variety of Asian flora and fauna. In creating the collection was attended by such jewelers as Abaran Jewellers (Bangalore), Anmol Jewellers (Mumbai), Gem Palace of Jaipur, Khanna Jewellers (New Daly), Meena Jewellers (Hyderabad), Narayan Jewellers (Baroda), Nirav Modi from Mumbai , Sawansukha Jewellers (Kolkata), Talwarsons Jewellers (Chandigarh) and Vummidi Bangaru Jewellers in Chennai.

From August to October 2011, this collection was exhibited in well-known fashion houses and boutiques, and then October 14, 2011 was exhibited at Sotheby's in Mumbai at the Taj Mahal. A certain percentage of the proceeds received by the Fund was to protect Indian elephants. The jewel of the collection was the sculpture of the Hindu god Ganesh holding a Zambian emerald six hundred thirty-eight carats. This work of art created by the famous master Arzan Khambatta (Arzan Khambatta).

John Burton, President of the "land of peace" who patronize people like Sir David Attenborough and David Hoover noted that Gemfields demonstrated not only its ethical values, but also made a huge and very important contribution to the improvement and protection of the natural habitat of elephants, in Africa, which produces a large part of emeralds, and in India, where the widespread trade in these precious stones.

This collection of jewelry is unique, stunning emerald green and ethical features of their production - phenomenon very similar goals and targets of the Foundation "Land of the world." Ian Herrebotl, President Gemfields, said that last year's auction in London, which was exhibited collection of "The Road of Indian elephants," helped raise quite a substantial sum. No less successful was and auction held in India. All jewelry items of this collection make a special certificate issued by the American University of gemology.

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