• All facets of Swarovski crystals
  • Special vision Greg Lynn
  • The secret of the company
  • Summer Collection 2012

 Swarovski crystals
 At the moment, one can hardly find a person who does not know that such crystals Swarowski. Also difficult to come up with any thing that would have ignored the creators of the stunning glittering stones. From jewelry to furniture - literally everything has left its imprint exclusive company Swarowski. And each new experiment with the decoration of a thing these famous crystals becomes public.

 All facets of Swarovski crystals

History of foundation of the company Swarowski

 Swarovski crystals
 Founder of Swarovski Daniel Swarovski was born October 24, 1862 in Bohemia. At the international exhibition in Vienna in 1883, Swarovski first saw the invention of Edison and immediately recognized their potential benefit to their industry. Already in 1892 he patented his first invention - a machine that with the unparalleled accuracy of cutting crystal for jewelry, and October 1, 1895 in Austria, Swarovski founded the company to manufacture jewelry stones made of crystal, which he named after himself. In the production of hydroelectric power plant he used in the village of Wattens, which beginning in 1907 to supply the surrounding villages with clean energy.

Daniel Swarovski and his three sons are actively experimenting with different methods of obtaining pure crystal. By the beginning of the second decade of the 20th century, she learned how to bring it to a perfect transparency and amazing shine.

In 1917, Swarovski has created wheels that were used in the processing of crystal. Later they went on public sale under the brand name Tyrolit.

Experiments with glass reflective elements began in 1925, and only in 1950 they began to be sold under the name Swareflex. These materials are now used mainly for the creation of reflective road markings and road signs.

In 1931 began the production of decorative ribbons and lace Lace in the modern wardrobe  Lace in the modern wardrobe
   of jewels, which was named just "finish". They are decorated with clothes and accessories.

The eldest son of Daniel Swarovski, William, in 1935 created the first prototype of binoculars, laying the foundation of another branch of the company - Swarovski Optik.

23 January 1956 at the age of 94 years died, Daniel Swarovski. In the same year the company began to cover jewelry stones with a thin layer of metal to increase their brightness.

 All facets of Swarovski crystals

Swarowski conquers new horizons

 Swarovski crystals
 In 1965 starts the production of parts for chandeliers, which later became widely known under the trade name of the Strass.

Technology Hotfix, which began to use in 1971, jewelers spared from having to be attached to various products each stone individually, will make it in one single process.

In 1976 designer Max Schreck created a tiny crystal mouse, which was the first "pet" zoo Swarovski. Soon created the first crystal of Swarovski, it has begun production of souvenir paperweights and key rings. A year later launched the first line of jewelry Swarovski.

Swarovski Crystal was created as an analogue of rock crystal, and sometimes it is even called man-made crystal. It is made of different materials, including quartz and lead oxide. In the production process used crystals containing 30% lead oxide, and using different kinds of processing them to give a variety of colors. As transparency, luster and, of course, the wealth of shades, Swarovski crystals surpass rhinestone.

In 1987, at the request of many fans of the company's products, it was founded a society of collectors Swarovski. For this event Max Schreck and Adi Stoker created the first limited edition figurines made of crystal called Lovebirds. The cost of one bird was $ 150,000. Today the society has members all over the world, and the cost of membership is $ 450,000. A year later came the famous Swarovski logo in the form of a swan.

In 1993 the line was officially launched Crystal Memories, which includes a variety of products from the crystal - from tea and coffee making miniature gramophone.

However, the main line is Swarovski Silver Crystal, launched in 1987. Besides jewelry, it includes chandeliers, Christmas decorations, watches, and various sculptures.

Read more Special vision Greg Lynn

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