"Russian Hollywood" is not far off. It is no longer a mirage in the skeptics smile, but a reality that is constructed daily labor leaders TV. In the production of this series is the leader Amedia. The company "Amedia" was founded in 2002. Then the TV crew with the experience, the general director of VGTRK Alexander Akopov left his post, and took, in fact, a niche. Production of TV series.

The quality of "soap" in a bad way, and threatened from day to day to rest in the Lord. Spectators filled criminal sagas and cheap melodrama. Akopov decided to enrich the range of serial, and now looking for the next rating telenovel, we can confidently say, "Mission accomplished."

The first project of the company Alexander Akopova became the series "Stargazer" for TV channel "Russia". Ratings are not off scale, which is not surprising. At that time, Russia had big problems with intriguing scenarios and unusual twists of plot lines. The yield was found soon enough - ask for help from "senior comrades".

Amedia has proposed a major Western television companies Sony Pictures Television Int take part in development projects. Since 2003, American writers helped to literally stretch the series "Poor Nastia" from 10 to 127 series. It was the first major project of the company, which was very successful at the CTC. For "Nastya" followed by "Dear Masha Berezina" and "Talisman of Love."

Conveyor based on American technology earned. Further business "Amedia" developed by sitcoms (from «situation comedy» - «sitcom"). The company adapts to the Russian audience the most famous Western telenovela (note that the official right to belong to the channel STS remakes, with whom Amedia established close cooperation). But during the show of the series "My Fair Nanny", it became clear that the "copy" far exceeded "the original." Sitka has received numerous awards, including two awards Taffy.

The most successful project was the sky-rating series "not born beautiful." Once Akopov Alexander said: "We have experience, strong analytical base and a lot of smart people, but at the same time - no guarantees. No one will say with complete confidence, the project will or will not do good. " And Katya Pushkareva no one could not predict multimillion audience.

At this time, Amedia largely contributed to the growth in popularity of the network channel CTC, which has become a real competitor to the mighty ORT, RTR, NTV ... Himself Akopov than once confessed that "entertainment first" more than others close to him in spirit. The result - a gorgeous example of mutually beneficial cooperation. The result - the success of the technology at a glance.

Now the annual investments in new projects close to 2 million. Dollars. Another major customer sitcoms - in addition to the said CTC - the first channel, long resisted, but surrendered. On the "First" first appeared "adjutants of love", then "Big Girls" and now coming "Love is like love."

Amedia The company has already made a name for himself. But future growth will have to expand the horizons and by all means try not to go to the "cheap soap" in the pursuit of ratings. Quality should not just stay on the level - it should grow.

Daria Petchorin specially for women's club

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