Russian professional cosmetics: features of the market

Over the past ten - twelve years of Russian cosmetics industry has passed all stages in series development. Starting with artisanal production of cosmetics and beauty salons opening basement Beauty, from hairstyles to krioliftinga , Ending with a high level of cosmetic industry and the availability of professional beauty clinics. Since the beginning of the nineties Russian professional cosmetics developed rapidly, and manufacturers have come a long way in which gradually learned to respect the consumer.

Modern man is familiar with the global cosmetics market, both professional and popular, makes very different demands on domestic products. Therefore, the main task of any Russian cosmetic concern is the production of a quality product and guarantee its security and the stated efficacy. On the Russian manufacturer of professional cosmetics and are also responsible for quality control of the product. In their labs cosmetic companies need to carry out tests and initial tests, the results of which are then tested in independent test centers. There shall be issued a certificate of quality, and to which the product is sold.

Unlike Russian professional cosmetics from the West

If you do not take into account the market east of cosmetics with its characteristics, flavor and quite different from their Western counterparts constituents, the Russian professional cosmetics in some respects, too, different from the West. It is well known that the Russian cosmetics school is strong in the development of cosmetic products for the treatment of acne Acne . For example, a cosmetic concern "Mirra Lux", "Professional beauty", "Alpika" have in their rulers rather effective treatment for acne. In the West, such a cosmetic problem, acne is the prerogative of medicine and treated in institutions.

However, the Russian cosmetics, focusing on the aesthetic problems of the skin, anti-aging is very poorly developed area, Western cosmetics that is nonsense. There, for the development of advanced technologies in anti-aging Internal and external aging: it is necessary to think in advance   Skin spent millions, and, accordingly, there are revolutionary know-how, making western professional cosmetics leader in this field.

Among the Russian companies specializing in the development of professional cosmetics and anti-aging line with the funds can be identified: "LN-Cosmetics", "Russian fairy cosmetics», Wolshba Naturier. In their arsenal there are not only anti-aging creams, and foam cleanser with regenerating effect.

And different ways to promote professional cosmetics in the consumer market. If Europe is familiar salon propagation method of cosmetic products, in which any professional cosmetics factory has its own network of showrooms and sales center, as well as the training school for beauticians (mainly at the factory), it is more common in the Russian distribution scheme of distribution of goods. As for consumers, they tend to trust the cosmetics is world famous, although some Russian companies can make a good competition known brands.

Features of Russian professional cosmetics

Of course, the Western beauty concerns is leading in product quality, new technology and a variety of active constituents. However, a number of Russian producers have earned the respect of domestic consumers. Basically, through the use of professional cosmetics natural ingredients and plant extracts familiar customers, and therefore do not raise doubts about the safety.

For example, a well-known brand Mirra Lux uses for the production of professional cosmetic products Sea and essential oils produced in a special patented technology. The company uses the experience and achievements in the field of microbiology and biochemistry. Confirmation of the success of the brand are few diplomas and awards for the quality of the products received both at home and abroad.

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