Corporate clothing is increasingly understood as an integral component of the image of any organization. She try to acquire and airlines and construction companies, and fast food restaurants, and even small boutiques. Since the appearance of the staff always remembered nothing less than the company's logo or slogan, which is traditionally accepted to pay a lot of attention, the corporate clothing becomes a kind of subliminal advertising, and quite unobtrusive.

In fact, corporate clothing - it's just an improved uniform. In Soviet times, bathrobes doctors and sellers of stores across the country were similar and differed unless colorings or long sleeves - much difference in the cut of the models were not. Actually corporate clothing as such appeared in Russia after 2000 and combines the functions of uniforms and stimulating factor, which affects not only the buyers or clients, but also on its own workers.

In contrast to the uniform

Until now, corporate clothing is sometimes mistakenly referred to as a uniform, but in fact it is a fundamentally different concept. The differences lie primarily in functionality: uniform - just a tribute to the criteria of hygiene when dealing with food and other goods. Corporate Clothing meanwhile is a powerful tool for the identification of personnel among the common masses of people in the company. As they say in marketing, it helps to build customer loyalty, asks them a habit of logos and brands.

Furthermore, when the mass tailoring uniform usually not considered any aesthetic criteria: for example, the fabric can be completely featureless colors. For corporate clothes Corporate clothing: a professional dress code   characterized by a wide range of colors, as long as it meets the requirements of the corporate style and culture of a company. The style of the garment can be adjusted to each season and vary depending on sex and age factors.

Corporate clothing for offices

Sometimes, corporate clothing have in mind not only the promotional form, but also clothes for office workers, consultants and other administrative staff. Dress up them all to the same type of overalls or a jacket somehow frivolous and inappropriate, and the problem is solved simply by developing corporate and business style. For example, operators of the Savings Bank of Russian banks may come to work in their own blouses and skirts, but observed a prerequisite: white top - dark bottom, and there is an accessory in the form of corporate cravat.

In 2009 Gazprom signed an order "On the appearance and style of business employees of JSC" Gazprom Neft ", where clearly defined regulations for appearance of female staff. These descriptions are taken neither more nor less - seventeen pages of the document concerned, and literally everything, down to the length of the nails, skirts, hair, and even apparel brands that are recommended to buy. For example, employees of the company are not allowed to come to work with long flowing hair Hair: structure, characteristics of growth and development , Creative haircuts or hairstyles made with plenty of hairspray.

And ideally corporate office clothes should only convenient, restrict movement, visually attractive, leaving a good impression about the company and its employees in particular. On the basis of these rules, and formed a literate dress code Dress code: dress and grooming .

It is curious that in California some of the requirements attached to the corporate clothing, even in state law. It is strictly forbidden to appear in the workplace in sweat pants, shorts, sneakers, flip-flops, and the girl is not permissible to come to the office in frank tops with thin straps. After all, corporate clothing is designed to create an atmosphere of seriousness and responsibility.

Svetlana Usankova

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