In 2010, the brand celebrated its semidesyatipyatiletnie Lancome. Three characters are always decorated with elegant and unique perfume caps and boxes with the first shadows and powder fashion house Lancome: oriental lotus puhloschekie angels and famous to this day beautiful rose on a thin stalk. The most rapidly growing brand that is only for one month from February to March 1935 released more than five perfumes and cosmetics more than ten products, and for six months opened stores in more than thirty countries around the world. What led to this success cosmetic-house perfume Lancome?

Brand Story

Arman Ptizhan was a great man who not only has unique natural instinct, but also well versed in the business. For the sake of his favorite things, he had to risk the most expensive in the postwar world: a successful career politician. He took a chance and won. His path to success was verified and direct: abandoning a political career, he entered the service of one of the most famous perfumers in the world - Coty. The company, which, in the words of Ptizhana, made him a servant of this beauty. Career rapidly gone up: after a short time, intelligent and inquisitive Armand Ptizhana appointed director of Mecca French perfumes - perfume house Coty. But the laurels of the winner is not allowed to sleep peacefully, and he leaves the company to found his own.

So, February 21, 1935 open house Lancome. The brand name comes from the old French castle - the residence of Ptizhana Lancosme. Replacing the letter «s» icon "^" over the letter «o» he comes up with easy to read and spoken in all languages ​​name.

Successful career with five new flavors, which are generally accepted, Armand comes to the cosmetic market, first in France, and after, and around the world. Remembering tips Coty, he is immersed in the study of scientific development, which a year later (in 1936), thanks to the efforts of Professor Medinskiy and chemist Pierre VELON end with the release of an innovative product based on the latest achievements in the field of biochemistry - a revolutionary cream «Nutrix», in the which consists of surfactants and natural whey. Besides sustained effect it also helps with burns and bites of blood-sucking insects.

In 1952, the light appears oriental, powdery fragrance, punish the millions - «Tresor». At the same time begins the release of a unique lipstick. Its uniqueness lies in the fact that it was the first proof lipstick that is not dried the lips, moisturizing them and has a subtle aroma of roses.

Arman Ptizhan does not want to stop there, and in 1955 he published the world's first product line of skin care products based on sea salt and seaweed. In 1964, the company logo in the form of a golden rose on a long petiole becomes the property of the group L'Oreal.

Lancome Cosmetics in the XXI century

The creator of cosmetic products invented logo, which he conceived, must identify the natural beauty, tenderness and passion rose with images of women Lancome. The company's products touting some of the most beautiful women in the world: Isabella Rossellini, and Uma Thurman, Ines Sastre and Juliette Binoche. Line of cosmetic products for men - known actor Clive Owen.

The motto of the company, as well as eighty years ago, lies in three principles: impeccable quality, elegant packaging and reasonable price.

In the XXI century brand Lancome specializes in the production of decorative cosmetics Cosmetics - whether to use it on all cylinders   and tonal resources, production of skin care products Skin Care as a habit   persons, as well as exclusive scents. Its customers include many Hollywood actors and famous personalities. Makeup artist Kate Winslet uses a tonal framework for make-up A foundation: the basic principles of beauty   Teint Idole Ultra 1 SPF 10 by Lancome (30 ml from 1300 rubles), uses the same basis and became a fashionable writer Eva Lanska. In an interview, she admitted that because of cosmetics Lancome, her skin always look healthy and natural. This means among Russian buyers has caused positive emotions.

Popular mascara Oscillation Mascara by Lancome (8 mL from 1050 rubles), which is well lengthens lashes liking fashionable singer Electra, but some say that it is somewhat dry, which is why sometimes crumbles. Its sequel - Mascara Hypnose Drama, caused a lot of complaints from customers. According to Russian consumers, she showered, rolled into lumps and falls ill, with no promise of advertising effect.

In Russia, as everywhere, the huge popularity of the new fragrance of - Lancome Hypnose (1450 rubles per 30 ml), which embodies the four things inspired the founder of the brand in France, women, luxury and roses.

Galina Yampol'skaya

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