Brand Pupa

It's no secret that in decorative cosmetics, for many women it is important not only the effect, but also the visual appeal of the package. Few young women stand before an interesting bottle of perfume or unusual baked shadows. This also won the fair sex cosmetics Pupa. Not limited only by the quality and wide range of products, the management of the brand has made a bet on its original design that instantly stand out from the rest.

Choosing the way

Pupa - a brand that belongs to the Italian company Micys. It was founded in the seventies in Milan and, like many Italian companies, is the brainchild of one big family. His head Angelo Gatti, who became the head of a large enterprise - the designer. He set a course, which was the follow Pupa as the first brand, which was launched shortly after the formation.

Of course, wanting to make a popular brand, you should always rely on some kind of target audience. Deciding that Pupa - brand with a catchy design, its president immediately identified a range of potential customers. No one does not appreciate a nice package playful design with fun, like teenagers. Thus, Pupa stand out as a brand makeup for girls 12-19 years. But it was only at the dawn of.

His face

Since the beginning of the designers for the brand found its own style - a combination of bold red and pearl. To this day, this combination is for Pupa epitome of feminine beauty and art of seduction, which is involved in the Italian passion, subtle style and good taste without vulgarity.

Despite the fact that gamma Pupa is a wide range of diverse products, emblematic of the brand it is just a decorative series that brought her once stunning success. Manufacturers have relied on light and innovative textures that were appreciated even three decades ago. Tools Pupa different glossy modest pearl or diamond exquisite radiance, which manifests itself in the shadows, and the splendor and lipstick, in powder, blush and nail polish Nail polish: to be beautiful from top to toe .

Products Pupa

Decorative line includes both standard kits for eyes, lips, nails and skin, and the line Professionals. It put a pencil to remove eye make-up, a means to give volume to eyelashes, the basis for making up the lips and eyes, matting napkin.

Professional line for the body is full of five important vitamins for the skin Vitamins for everyone . It means draw in detail the new slim line of the body, making the skin taut, smooth and elastic.

In the nineties, Pupa has expanded its collection of floral aromas Top floral scents for women - elected perfume That went into the original designer bottles, which always corresponds to the form of content.

Miss Milkie caring line is divided into a series of sunny, balmy, bath products and shower. This "dairy products" is particularly tenderness and sensitivity with respect to even the most sensitive skin.

Special attention is given gift line Pupa. Sets the Italian brand made with untiring designer fantasy and sense of humor, so many years is a great gift for the most fun fashionistas.

Gifts - another "kit", which is based on the success of the brand. Cosmetic surprises Pupa, which are constantly updated, become a worthy present for any girl. You can select the minimum set, and large, which includes all you need for makeup.

Originality - the path to success

Currently, Pupa is a brand that is firmly established in the segment of cosmetics for the middle class. But the company has everything to be strikingly different from the competition. It is interesting textures (eg, baked shadows), a large selection of gift sets, incomparable design (classic or Fancy). Thanks to this Italian brand began to treat women as a cosmetic enhancement, the purchase of which, like the use of - the process fascinating and completely non-burdensome.

Today, as many years ago Pupa - a little more than just cosmetics, as reported by her motto «Non Conventional beauty» or «extraordinary beauty." It is a brand that gives women the beauty of itself is its external embodiment.

Eugene Zhirkina

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