Jimmy Choo - a success story

This "shoe magician" has become famous throughout the world thanks largely to the cult TV series "Sex and the City." The heroine Sarah Jessica Parker there and then exclaimed, looking for your favorite shoes, "Well, where are my Jimmy Choo? ". Shoes by Jimmy Choo - it is always a refined high heels and gorgeous decor. No wonder many stellar ladies buying shoes of this brand are seriously worried that everyone will look at their feet rather than on their own. However, if attention is focused on the surrounding female legs - it's not so bad.

By origin shoemaker Jimmy Choo - Malaysian. He was born in 1961 in Penang. Sew shoes boy adapt himself as a child - he came from a poor family in what is accepted from an early age to work on a par with their parents. Then he decided that he would always be engaged in shoe business, as it turned out he did it easily and beautifully. In the eighties, as an adult, Jimmy Choo determined to reinforce its brilliance specialized education and went to London, the Technical College, which later became part of the London College of Fashion. The money for the training he earned in parallel, working in a restaurant, at the local shoe factory. Only in 1986, Chu was able to open in one of the old and abandoned buildings East London his first workshop where expose the first few masterpieces.

Fateful meeting

A curious detail: its first Jimmy Choo shoes made entirely without sketches, because they do not know how to draw. But the shape and the color of it as a born artist, always felt intuitively, impeccable taste and never let him in the choice of decorative elements. In the novice designer shoemaker noted Tamara Mellon - editor in chief of Vogue, dedicated accessories. Working with her it was marked by the fact that Jimmy Choo in 1996, finally opened his boutique with the official logo of Jimmi Choo.

The investor made a new enterprise, Tamara, and she, in turn, took the money from his father - co-owner of Vidal Sassoon. Mellon said that thanks to Jimmy, she was able to realize their dreams of the perfect shoe. However, after some time under her words we were ready to subscribe to thousands of other fans of the talented Malaysian.

We can not say that the beginning of the collaboration of Tamara Mellon and Jimmy Choo was smooth and bright. All the difficulties, mainly boiled down to the fact that it was difficult to explain to Jimmy Tamara will look like this or that pair of shoes, and even more, he could not draw it on paper. The situation could have saved Sandra Choi - niece and assistant shoemaker, but at that time it receives a special designer in San Martin, and participate in "brainstorming" could rarely.

Glamorous and sexy

On the London shop Jimmy Choo soon took the glory all over the UK: it became known as the only place in the whole country, which sells "glamorous and sexy" shoes.

In 2000, Jimmy Choo was awarded to Malaysia title Dato, corresponding to the British knighthood, and in 2003, Jimmy Choo (Jimmy Choo) for his services to the fashion received from the British Queen honorary title OBE (Officer of the Order of the British Empire, OBE).

The list of his admirers star already noted, even an incredibly elegant Princess Diana, and there was a place for Catherine Zeta-Jones, Julia Roberts, Kylie Minogue, Jennifer Garner, Jennifer Lopez, Scarlett Johansson.

Since 2001, Jimmy Choo engaged in manufacturing and fashion bags Bags - a necessary thing in every woman's wardrobe . Since then, the fashion circles started up the tradition: if you buy shoes from Jimmy Choo, you need to get there and a new bag. In addition, the designer and seriously engaged in the production of high-end clothing.

If to a certain point Jimmy Choo remained fairly expensive brand, then in 2009 it took the democratic changes: the brand has teamed up with H & M and within the joint collection began to produce shoes, clothes and accessories of the average price category.

Svetlana Usankova