Prada - «diabolic" face of Italian fashion

Italian brand Prada is one of the most influential in the fashion industry. Miuccia Prada, who runs the company for more than thirty years, is known as one of the most powerful trendsetters in the fashion world. Her opinion is undeniable, her style is impeccable, its brand - a symbol of high status, polished style, does not require too much processing. Brand Prada has not always been such, which we know it in the new millennium, but at any stage of its existence, it is a luxury available to very few.

Heirloom

Getting your brand story starts counting from 1913, when the Italian Mario Prada founded the company Fratelli Prada («Prada Brothers") and began selling leather accessories. But these were not the usual accessories, production of which very few people can be surprised. Mario was originally made a bid for exclusive, and it could not pass unnoticed by the rich, only hungry all the most prestigious. The original approach of the company really was not to occupy - Fratelli Prada released costly travel bags leather walruses, which are very appreciated the European aristocracy.

In 1958, Mario Prada inferior to the post of head of his daughter Louise, continuing the tradition of his father. Soon the company's products can be purchased in the United States, where he also relished the products of the brand, which embodies the quintessence of chic. But, unfortunately, it was one of the problems the company Prada, which focused only on the needs of very wealthy people willing around the world dragging the baggage of class "luxury". Accessories Prada lacked practicality, which, as it turns out, can get along well with the insistence of luxury and exclusivity. All this to realize next-generation Italian family in the face of Miuccia Prada, who became the head of the company in 1978.

Lightweight luxury

The granddaughter of the founder of the brand Prada breathed in new life, making it easier to "luxury fate", relying not on the external design, and low-key chic that combines practicality and elegance.

The first success for the updated Prada is a collection of handbags Bags - a necessary thing in every woman's wardrobe   Black nylon What colors combined with black: less darkness and pathos   - Miuccia favorite color. The collection appeared in 1985, having won a big hit with consumers, who waited on the brand more than just accessories. Had to wait another four years, when finally in 1989 there was the first clothing collection prêt-à-porter, the brand once again brought huge success. It was no compulsion florid, frills or excessive sexuality - all models were laconic and restrained in color scheme and design.

Corporate growth

By the early nineties firmly formed a "cult Prada» in the development of which had contributed Anne Wintour - editor in chief of American Vogue. In 1992 he stood out youth line Miu Miu, which, unlike the slightly cold and ascetic nature Prada, was a soft, warm. In 1993, Miuccia Prada received the International Fashion Designers of America award for his work on accessories. Even being marked by high awards, the company did not stop at "standard set" of the brand, and the current face of Prada is not only clothes and accessories, but also lingerie and cosmetics.

Chic and shock

Any collection of Prada - is an intelligent style without pretentiousness notes, however, Miuccia, living by their own rules and fashion trends indicating the most, is not alien to some kind of vision, sometimes shocking.

In this vein and made spring-summer collection 2010 - external brevity and the absence of false catchiness sure to give rise to a storm of emotions from elation to anger. Bags Prada-2010 - is a bright canvas model, at first glance have nothing to do with the usual Italian chic, opposing more elegant marble gray handbag and transparent vinyl bag. Shoes, as if created for the Cinderella of the day, the abundance stones shine. Clothing Prada - the triumph of minimalism and laconic definition where tightly nestled adjacent to the open top of the bottom (mini - the underlying trend collection), and Black admits his companion white and gray, and only rare visits to the cold purple and bright blue.

Prada name stands for a long time not only fashion brand. Prada Group - a large group, which includes not only its own brand Prada Donna, Miu Miu, Prada Uomo and Prada Sport, but also Granello, Helmut Lang, Jil Sander - the biggest names in the fashion industry. The very same Miuccia Prada - not just the head of the Italian fashion house. She - the woman-legend, whose opinion is listened to, respected and seek an iota closer to its ability to not only be successful in the fashion world, but also to create its own, relying only on their own intuition.

Eugene Zhirkina