Style bobo: philosophy of "advanced"

Each era has its own generation, which sets the tone and it determines its value. The sixties of the XX century went down in history as the era of hippies Hippie style: create your own world , The eighties - as the era of yuppies. Start of the third millennium was the time of bobo. The name comes from the Latin spelling the acronym "bohemian bourgeois". The expression "discreet charm of the bourgeoisie" arose long before the style bobo, but that it most accurately reflects its essence.

Draw a portrait of a typical representative of the generation bobo easy. He was from thirty to fifty years. He (or she) works in the "advanced" sectors of the economy such as the media industry and information technology. I wonder how the first "charming bourgeoisie" in its pure form described the American writer and editor of the Weekly Standart David Brooks, who published in 2000 a book with the intriguing title "Bobo in Paradise. The new class, and how they got there. " He described Bobo like a hippie, "penetrated into the walls of corporations." Ideally, a typical Bobo certainly would like to work by Google, because there are bohemian-bourgeois spirit elevated to the level of corporate philosophy: there is no dress code Dress code: dress and grooming   and common utility vertical hierarchy, but no one will look askance if you come to the office with his beloved dog or you come on rollers.

Humanists or selfish

A true bohemian bobo borrowed of freedom and the ability to oppose the others, the bourgeoisie - the desire to absolute comfort and power over the world. Bobo almost without exception are addicted to a variety of spiritual practices in the first place - exotic. They are interested in all "untrodden paths".

They are constantly engaged in self-improvement in all its forms: promoting the cult of good nutrition Proper nutrition: I stopped eating at night   and a healthy body, addicted to vegetarianism, refuse from smoking and drug use. Moreover, Bobo proclaim the rejection of violence, advocate for the rights of ethnic and sexual minorities, protect the environment and actively protesting against experiments on animals.

However, quite often we hear such a statement and that Bobo - just selfish that quite skillfully learned to hide under the guise of humanitarianism. Many annoying tendency bobo "to teach life" and all, despite the fact that they themselves often spiritually and intellectually far from perfect.

Bobo characterization is required to complement a desire to quality education and the continued expansion of horizons, as well as healthy careerism. Bobo tend to surround themselves with precious things, but will not pay more for them than they really are. These people prefer branded things, but do not "shine" brand label.

Street Chic

The fans clothing style bobo snobs and slackers simultaneously. They love street style, but do not resist the temptation to introduce into it elements of luxury. Bobo time to think about status of their watches or cars, in contrast to the business class, but they allow themselves the luxury of having those things that they really like.

Style bobo - a weakness of celebrities such as Robert Redfon, Bill Clinton, Madonna, the Olsen sisters, John Galliano, Carla Bruni, Miroslava Duma, Denis Simachev, Maria Tsigal, Dasha Zhukova.

Bobo is not alien to ethnic motives in clothes. This tendency, they seem to have inherited from the hippies. As Bobo experimenting with exotic spiritual practices, they nourish the sincere sympathy and ethnic clothing. They enjoy their reverence and boho-chic, and the Gothic style. This delight in extravagant antics cause bobo fashion rebels, such as Vivienne Westwood - the godmother of punk style and tireless researcher of eclecticism. "Own" for Bobo and Marc Jacobs with his feshion grunge and mannequins dressed in touching childlike dresses with delicate flowers and rough army boots. However, the scale of promotion of the name of the fashion designer for Bobo has absolutely no value - the main thing that he was ready to creative hooliganism and free of stereotypes.

Svetlana Usankova

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