- Brand Miu Miu: for the young at heart and body
- Mode
Fashion from Miu Miu
It is good that the gods of the world of high fashion is sometimes descend to the everyday problems of their potential customers. The legendary defender of high style and aristocratic traditions Miuccia Prada once, too, was among them. She decided to move away from some generally accepted criteria of elegance and thought about what it can give to women young and not so pampered life as the client Prada. So once born brand Miu Miu, proclaimed core values ease and independence.
It happened in 1992, Miuccia remembered youth, which she loved wearing men's shoes and stretched sweaters, and has announced that its new brand will not have a cult Prada almost irrelevant. When her first child was of her name, the second Miuccia gave his own diminutive name: it was called so only the closest people. The first "party" brand Miu Miu steel Vanessa Paradis and Kim Basinger. The concept of the new brand of clothing lay urban style. Fashion Europe and had no idea that Miuccia Prada, is capable and so she let out models on catwalks in shapeless cardigans
Cardigan - Fashionable summer clothing
, Tapered at the waist narrow patent-leather belts, in black leggings and coat color, the elegant silk skirts and tight course. All these masterpieces have been and remain focused on the youth, ie young girls aged about twenty-five years, or maybe a little older who can not afford to spend a lot of money on expensive branded clothes, but, nevertheless, want look stylish
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, Bright and fashionable.
Simple but tasteful
Miuccia and in the new framework has remained true to herself - she is practicing organic and intelligent approach to clothing. Clothing and shoes from Miu Miu appreciate the stars of the world of show business. For example, it is known that such shoes gave Madonna concert during his notorious "Sticky and Sweet Tour" in 2008. All things from Miu Miu are simple and unsophisticated, they sometimes emerges touch of vintage style. Miuccia Prada opts for them muted tones and does not try to impose on them the gloss "haute couture".
Curiously, create democratic clothing brand and develop it in parallel with the main - the elite at various times tried to Karl Lagerfeld, John Galliano, Marc Jacobs, Jean Paul Gaultier and many other fashion maestros. Miuccia Prada, in this sense was the luckier of them all. She had some concerns about the fact that Miu Miu can not stand "trial of Paris": in the French capital Miuccia brought the brand to the final status he gained self. It is only then caught herself that luxury and self-indulgence could theoretically Paris in a few months to turn Miu Miu boutique in upmarket refined. But, fortunately, it did not happen, and the "younger child" Miuccia Prada has retained complete independence.
Face to face with the customer
Things from Miu Miu - clothes, shoes and accessories - most often chosen by young people with specific priorities in life, who appreciate quality and comfort. When democratic brand and cheaper final product Miuccia Prada still tries to do everything from natural materials, which are known, a special low price has never been. Her clothes are designed specifically for Miu Miu, and may look vintage and urban, and flirty, sometimes even "on the brink of a foul," and something restrained and classic.
But almost always in clothes and shoes Miu Miu Miuccia betrays a kind of irony in relation to fashion, whimsical to the young generation and for herself as well.
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