Furla - female joy of genuine leather

Furla - female joy of genuine leather
Family business

Furla Passion talented Italians to the creation and sale of leather accessories knows no boundaries, and Furla one more proof. This brand is well known to all women who have a weakness for purchase beautiful bags Bags - a necessary thing in every woman's wardrobe of high quality leather and regular updating of their personal sumochno range. But Furla - it is not only handbags, but also other accessories. And, of course, is the largest family-owned company - is it possible to expect something different from the successful Italian brand?

First try

Furla The company was founded in 1927. Enterprising Italian Aldo Furlanetto traveled to Europe and sold lovely female nice trinkets and accessories made of leather. Gain enough experience, having studied the existing demand for leather accessories, and with the support of his wife Margherita Furlanetto founded his own firm for the sale of leather. The name she gave a short and memorable, rejecting the second half of its Italian sounding names. Thus was born the Furla. I was born and for some time has been very limited access to their potential buyers for prosaic reasons.

War, crisis and total ruin a little contributed to the prosperity of a small family business, which requires investments and indefatigable creative imagination.

The birth of the brand

In 1955 there was a big event - opened its first store under the guise of Furla in Bologna. To this day, in this city the headquarters of the brand, which now has boutiques in Paris, New York, Milan and other major fashion cities of the world. But in the fifties shop has not yet engaged in its own production, its shelves were the best accessories of leather, which Aldo Furlanetto could not find in other stores. That is, in the beginning of his career, the brand Furla was only a representative of other brands, in modern parlance, their distributors, and gained independence much later.

Furla own products started to sell in the seventies, when the family business is already considerably strengthened and brings a stable income. Their position could venture to offer something different, and this had all the prerequisites. Not one decade founder Mark carefully studied examples of others, inspired by the best examples of European clothing and leather goods were aware of the actual consumer demand.

By this time, the company passed into the hands of children Aldo and Margherita. Daughter Giovanna is engaged in design, the sons Paolo and Carlo worked on the creation, strengthening and promotion of the brand image component. The fruit of their labors in 1977 was the approval of the first logo Furla, which was decorated with all their bags.

Secret of success

Italy in the twentieth century is famous for producing high-quality leather goods, and the way in this area companies with limited budgets and a lack of domestic production at first it was not easy. But Furla succeeded, and his concept of the brand adheres to this day. Things Furla have a special aura, they look very dignified and expensive, but the cost in this case is much lower than that of luxury brands that produce similar products. This fact could not be ignored by women, who at all times looking for a way to look chic without spending a huge fortune on their way.

Today the world has more than two hundred shops Furla, where you can find a good price for real Italian quality, in which the leather and impeccable dressing are paramount values. In 2008, the Foundation was founded Fondazione Furla, designed to open young talented designers and to help their establishment and further advancement. Furla Talent Hub - search project designers who will work for the benefit of the brand, that is, to participate fully in the creation of collections Furla.

Bags Furla have a feminine design, devoid of vulgarity, but their creators can not be accused of artlessness. Beauty, comfort and the highest quality - the three components of success of the Italian brand, which produces not only handbags, but also other leather accessories for both women and men.