With what is associated fashionable French brand Lacoste? C and crocodile polo shirt - it says even people far from fashion. Such recognition is worth a lot, tend to it, but few reach even close to Lacoste status. The face of the brand remains unchanged, does not change his philosophy, but continues to expand its range of products, which is growing and the number of fans this convenient fashion with a sporty temperament and a variety of stylistic solutions.

In search of convenience

This close fusion of the image of sports shirts and fashion brand is not accidental. Rene Lacoste, who was a co-founder of Lacoste, in the early twentieth century, was a famous French tennis player, winner of many international competitions, including the Olympic Games. Rene Lacoste, like any other winner, had a strong competitive nature, gushing over the edge of ambition and desire to win. Once he drew attention to the shape of fellow tennis players overseas. In the US athletes wore on the court so-called longslivy - T-shirts with long sleeves, which prevented the normal course of his hands with the racket. The Americans have not seen anything in its form of discomfort, but Lacoste set about trying to make a novelty in the costume of French tennis athletes.

In 1979, in an interview with People magazine Lacoste admitted as came to him with the idea. He said that he once saw a friend of his training on the court in his polo shirt. It looked very practical. Lacoste hired an English tailor, so he hastily made for him a few copies of clothes, which was to turn the area tracksuit Tracksuits: breaking all records   and as it turned out later, make a small fashion revolution.

The base and the development of the company

In 1933 when Lacoste finished career, along with his friend Andre housing, which at the time was the owner of knitting, they created a new trading markuLa Societe ChemiseLacoste. From Lacoste as the main mastermind, the company got the name and the logo in the form of a crocodile. Being an athlete, Lacoste won the nickname for his style of play and irrepressible sports character. The company manufactures tennis polo shirt made of soft comfortable jersey, decorated with symbolic crocodile embroidered on the pocket on the left side. New garment won the hearts of not only those who played tennis, Polo Lacoste appreciated by all who sought to fashion convenience.

For thirty years, Rene Lacoste was at the helm of the company, and only in 1963 it began to manage his son Bernard, opened in the history of Lacoste new horizons. Besides tennis polo shirts, which continued to sweep off the shelves, the brand produced perfumes, fashion accessories and sports equipment.

Development on several fronts to this day is a distinctive feature of the brand Lacoste. C on the one hand, for many it is a manufacturer of high quality sportswear Sportswear - Past and Present   and other accessories, and the other - his collections are presented on the catwalks during the week of ready-to-wear. His portfolio can be found as clothing and accessories for sports and casual sets, beautiful dress, fashion bags Bags - a necessary thing in every woman's wardrobe , Sunglasses, shoes. This is a rare case when a company successfully operating in different directions, without sacrificing any of them.

Preserving traditions

In 2013, the company Lacoste celebrated her eightieth birthday. During its existence the concept has not changed - Clothing Lacoste is still practical, stylish and decorated with the same symbol of a crocodile, which is associated with the founder of the brand. Even perfumes, and men and women, primarily intended for everyday wear - it's light, but has its own character, is restrained and elegant, the playful and romantic.

Each subsequent creative director, created a collection of Lacoste continues to cherish the traditions established many decades ago, without compromising the principles for the sake of fleeting fashion. Their images are mostly minimalist, with lots of plain dresses that can be diluted with contrasting stripes or large elements of the graphical now. Croy Lacoste with all its simplicity and plainness is hardly artless. The collection contains notes of avant-garde, asymmetry, moderately hard lines that do not fetter movements. Goods Lacoste is currently represented in more than hundred countries. Collection of ready-to-wear brand displayed at New York Fashion Week.