Modeling agencies many girls presented a branch of paradise on Earth. There you can come shyly holding hands a couple of photos of their successful, and after a while you can see yourself on the cover of the world's largest gloss. But modeling agencies do not make stars of the girls, they do not have such a problem. Their main goal - to represent models, is an intermediary between the client and the girl who is always right, because it pays. A further career - a chain of coincidences, plus hard work and self-discipline.

American dream

Occupation mannequin that appeared in the early twentieth century, has long been considered distasteful. The birth of modern fashion and its development by leaps and bounds in the future the impetus for the development of the business model in the form of opening the first modeling agency. In 1939 it was founded the agency Harry Conover, who turned an idea of ​​the girls showing clothes. Its founder, created the concept of cover girl - «cover girl" and that the model appeared on the covers of magazines the most famous. To become a model, the girl was rushed in droves to the agency Harry Conover, and it really sparked a lot of stars.

The same agency operates and Eileen Ford - young girl originally from New York. It is no different eye-catching beauty that nature has endowed her friend in the business, and has not been much in demand, but often helped colleagues. She phoned home customers, and business-like Eileen dutifully wrote down all the information in a notebook, in fact managing the affairs of their more fortunate friends. With experience and enlisting the courage, in 1946 with her husband, Jerry, she opened her own modeling agency, which still holds a strong leadership position in the industry - Ford Models. Currently, Ford Models - the US is the largest modeling agency, which has its headquarters in New York and offices in Chicago, Miami, Los Angeles, San Francisco, Toronto, Paris, and other cities. About two and a half thousand models are in the state of Ford Models.

Other major network - Elite Model Management, which is the main competitor of Ford Models. It was founded much later - in 1972 in Paris. This modeling agency knows that the world has opened up many modern stars including Cindy Crawford, Gisele Bundchen, Adriana Lima Adriana Lima - Sexy Brazilian Lara Stone. At various times, the agency represented Monica Bellucci, when she was a model, Tyra Banks, Heidi Klum, Eva Herzigova, Naomi Campbell.

In the eighties, modeling agencies started to appear in Russia, and today their number exceeds the limit, especially in the capital. The largest and most famous of them: Red Stars, Modus VivendiS, model agency Slava Zaitsev. Because of these agencies to the Western world conquered Russian models such as Natalia Semanova Tatiana Ettinger, Maria Nevskaya, Victoria Dronov.

Rules of the game

Modeling agencies - are representatives of the models. Their casting directors conducted a rigorous selection of candidates who can be successful in business. They have their own benefit, and this should be remembered. No modeling agency is not involved in charity work and will not be taken under its wing a girl who seems to be hopeless. The task of the agency is to their staff worked, worked hard and effectively. In essence, it is a mutually beneficial cooperation, but it is not always those, especially those who make the first steps.

His agent have any model - alone does not work, no girl, both beginners and star industry. The only difference is that Miranda Kerr and Adriana Lima scheme of cooperation with agents different from the one on which work starts. But it is normal practice, and its foundation was laid in the early days of the business.

Hard business

Model agency can be viewed from two perspectives. On the one hand it helps to make a career model, on the other - controls her life, in her appearance. She has no right to change hair color Hair: structure, characteristics of growth and development   or heavily tanned - her agent determines how it should look, because, as cynical as it may sound, but the model - a commodity, and it is necessary to maintain "trade dress." There is nothing offensive, and those who have worked for many years in the industry, it is understood. Model - this is not a princess, which are built around the crowd make-up artists, stylists, designers, who have to make an ordinary girl into a beautiful woman. The model promotes someone else's products - clothes, cosmetics, as well as sparkling water, kitchen furniture, and more. This is a profession, and not at all easy, and often tedious and uncomfortable.

Model agency becomes a mediator between the girl and the client, of course, is not voluntary - it earns on that. For this reason, in the interests of the agents in the big girl "assortment", blondes, brunettes, redheads, thin and category plus size, faceless "Chameleon" and striking beauty.

Before you go to a modeling agency, check his reputation, to learn more about its activities, models of which it is, it is sure to specify the conditions of cooperation. Unfortunately, in Russia, modeling agencies, which is not satisfactory, not as numerous as in the West. Therefore, we must be careful not to have any illusions.