Long gone are the days when the heads of subordinate (and husbands from wives and parents of children) can achieve the desired results with simple orders or requirements. Today the orders are appropriate only in the army, and in business and other spheres of life must be able to convince people, because they already want to know not only what they should do, but also why it should be done. Persuading more complicated than ordering, but it is much more efficient. If you convince a person it means that he believed - do what you want, really need. As a general rule, a person rep when he y to earn much more effective when it knows what it performs certain tasks and what will be its contribution to the overall project chprosto doing something because "as necessary". The art of persuasion has become the most important skill in many areas of life; Not all have the gift of persuasion from birth, but if you want to learn how to convince any person.

Terms of persuasion

• Suggest undertake started. Psychologists say that people are more willing to take up the case that someone has already started to do. This rule can be used in business and in private life. For example, to convince business partners to invest in a new project, it is advisable to work on this project has already begun; the negotiations have to tell them about what has been done and offer to fund the remainder of the work. Of course, in practice everything is more complicated, but by using this technique, along with other rules of persuasion, you are likely to succeed. An example of using this rule in his personal life, if you want my husband washed the dishes, wash spoons and forks, and invited him to finish the job.
• Appeals to the imagination. You know, it's late, but ask the partner to see how easily the two of you will feel when you're done now, not tomorrow. About this way you can convince weary employees to complete the remainder of the work. Find the words to make a person imagine the result of actions of the need for which you want to convince him.
• Show people that they will lose, if you do not succumb to the entreaties. Imagine that you are trying to persuade her husband to go to the beach on Sunday, and he wants to go with friends to watch a football match. Instead of blaming the husband that he had too little time to the family, remind him that we have a very short summer, sunny days, even during the summer months are not too often, and besides, today such warm water and mild anxiety - perfect conditions for sailing. Often, people better not convinced that they can get, but what they may lose.
• Please give. People feel obliged to reciprocate a favor, so it will be easier to convince those for whom you have previously done something good. Perhaps it's a bit unfair, but nevertheless: more people agree with you, if you feel obliged.
• Ask twice. Most people feel guilty when refuses someone's request; so if the second request will follow and it will not go beyond the capabilities of a person, he is likely to respond to it positively. For this reason, you must first deal with not the most important for you request, but the most important request, because of which you and began to talk, or business negotiation, voice then after was refused. Of course, best of all, this tactic works in private life, but it often turns out to be effective and in the business sector.
• Use a sense of humor. Forcing a person to laugh with you, you make him feel sympathy to you and, therefore, it will be more open to your ideas. In addition, laughter helps relieve tension and some lulls the vigilance so that people who are able to laugh, it will be easier to convince.
• Say "we". Studies show that the use of the pronoun "we" believe contributes to better than the other methods, including threats (if you do not do this, then I'll be forced to take action), and a rational approach (you must do this for the following reasons). When you say "we", the people listen to you subconsciously feel a commonality with you and more likely to be willing to support you.
• Calls not to break away from the group. The desire of man to be part of the community provides a huge selling fashion apparel, accessories and gadgets: people buy them more often than necessary, because so do all (or because the ads convinced them that are doing it all - although it almost the same thing). If you offer someone to participate in a new project, tell me, how many people or companies are already involved in it; to convince a child to eat healthy foods, you can tell him that many celebrities try to eat a balanced diet and, in general is gaining popularity worldwide. This method of persuasion does not work only with a strong and principled stubborn individualists; in most cases it is very effective.
• Choose the right time. Sometimes it is of great importance not only to offer you any favors, but also exactly when you do it. The easiest way to convince others as soon as they have for something rewarded. The most convincing speech can begin like this: "Not at all, it was not difficult. In fact, I think you, too, can I help with something. "
• Do not start with the strongest arguments. If you set them in the beginning of the conversation, the interlocutors will have time to think about them, and it is possible to contest. Leave your strongest argument for last - they will be your secret weapon with which you will deal a decisive blow and win.
• Do not consider the defeat of a compromise. This is a common mistake of many, usually very ambitious, but not the most intelligent people. In fact, compromise often leads to the best solutions that suit all parties and help to keep good relations with our partners.
• Strong arguments - that's not all. Even if you have the best arguments objectively, the person who has the eloquence and just knows how to communicate with people, you may be convincing. Why is that? Because people act not so much what they say, but the fact, as they say. What matters is everything: your appearance, voice, facial expressions, gestures, posture, speech and so on. In addition, it is very important that people have heard about you before the start of negotiations. For example, if they have not previously had the better opinion of you, you will be more difficult to convince them than if they had heard only good things about you.
• To convince, we must be able not only to speak but also to listen. The man who listens carefully, is sympathetic, and therefore it is easier to accept. Moreover, listening to and analyzing the interlocutor heard, you can learn something that will help you to convince him.