Shower Gel: is it better soap?

Shower Gel: is it better soap?
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shower gel Whoever invented the shower gel, sometimes at night, lying in his bed (probably with a canopy and twisted columns of precious metals), it is quite a laugh at the audacity of his project. Still, not everyone can create a product, wherein the high cost, a large number of chemicals and inconvenience to use. Nevertheless, thanks to the power of persuasion, laid down in the right marketing, a bottle of this product is in almost every store and in every bathroom.

Once we washed low-soap, which lasts a long time. Today, eight out of ten people wash shower gels, make up a considerable expenditure. Of course, manufacturers of gels never say openly what they are selling bathing facilities. No, they offer us something more and much less mundane. So, Japanese Spa Foam Burst from Imperial Leather, according to advertising, will help you to wake up and give cheerfulness for the whole day, and Absolute Relax by Palmolive will promote calm and healthy sleep. We'll have to work hard to find a shower gel that does what it is designed - from the skin washes dirt, sweat and oil. And advertisers knowingly eat their own bread: in the UK alone each year sold two hundred million jars, bottles and tubes of shower gel (about three cans per person per year).

However, the popular product there are opponents. Among other things, they pay attention to the obvious - the majority of shower gel packs are designed so that they can not even stand on the shelves in the bathrooms (or curved lattice) often fall and, of course, arise. Shower gels with special plastic hooks too often occur, but because of the tight opening lids can easily throw on the floor a large part of the gel not cheap.

Patrimony

The first shower gels went on sale in 1970, and now there is at least some ninety brands that produce countless varieties of shower gels.

The invention shower gel was a reaction to the change of lifestyle that people have become busier, instead of a bath two or three times a week, they began to take a shower at least once a day. Shower Gel allowed to save a couple of minutes of precious time (as opposed to soap, it is simple enough to squeeze a sponge or loofah). However, the secret to the success of shower gels is not in the timeliness of their occurrence. The fact that this is a product that is relatively inexpensive to produce, but which is very easy to make a luxury item. Cosmetics manufacturers quickly realized this and started to advertise shower gels as a modern, innovative products, which has many advantages compared to soap and water.

Although soap was invented, at the latest, 2800 BC (when it is made from animal fat and wood resin), the first liquid soap - the predecessor of shower gels - was patented only in 1865. Production of gels is somewhat more complicated, but the main ingredient - detergent that binds to impurities and water - similar to those that are part of the solid soap.

What is what

Shower gel to give a thick, flavorful and had the right color, it must contain an average of twenty-chemicals, some of which are synthesized, others are derived from plants. Thus, in the shower gel may include: detergents based on vegetable matter, salt (as a thickener) glycerol to impart gel silky texture, lactic acid, neutralizing the pH, a number of flavors, film forming agents, preserving agents, to eliminate static electricity, natural plant extracts.

Most of the plant extracts in the composition of shower gels serves no practical purpose, they are needed mainly to producers was the foundation to give its products a variety of fanciful names, which are then used in advertising.

Even in the nineteenth century, soap makers understand: to sell more soap, you need to convince people of the need to carefully monitor the hygiene. Companies producing shower gels, went much further. Today, people who use shower gels, say they are happy to spend the extra money for the sake of their own convenience: unlike soap, gel does not leave the walls of a shower of pieces of foam, and a small amount of gel for long enough. However, from another point of view, the views of these people look the victory of marketing over common sense. In fact, the differences between the shower gels of different brands is minimal, but it is these small differences - the smell, color, packaging - are used to the fact that to create something more than just cleaner. Suffice it to mention that there is a part of the ingredients, which are associated in people with certain qualities (refreshing mint, honey The benefits of honey: tasty recovery It softens the skin, and so on), and shower gel will be perceived as a refreshing, softening any other.

So the success of shower gels - is, first of all, the wonders of marketing, which is a universal stimulator of the market. Soap And, indeed, gives substantially the same result. But, in all honesty, few of us want to give up the aromatic gels and return to the soap: even if the only use shower gel - it is a special pleasure from using it, it's still worth it to pay extra for it.