Guerlain brand is known worldwide as one of the most famous and productive producers of perfume legends. It got its flavor highest number of awards at the perfume "Oscar", and of the ten best selling perfumes in the XX century, six belong to the Guerlain. One of the last notable innovations - «Guerlain homme», that is, failing to appear, has already attracted the attention of both professionals and stylish men all over the world.

«Guerlain homme»: the birth of a new image

According to critics of fashion, each new historical era preceding the emergence of a new way in the world of perfumery. Brand Guerlain gave a powerful application to create the indisputable standard man of the XXI century - «Guerlain homme». Irresistible, clean-shaven, with elaborately-honed and confident movements, animal instinct and attractive at all times an aura of masculinity - that way, according to the creator of the perfume bouquet «Guerlain homme», to be a modern representative of the stronger sex. At a press conference called to present the flavor, fragrance author Thierry Wasser and artistic director of Guerlain Sylvaine Delacourte unanimously asserted that «Guerlain homme» - «unrivaled».

Creator surprising bouquet - Thierry Wasser is considered a master of the invention polyphonic perfumes for the warm season. From under the "pen" of the man were such masterpieces as Christian Dior Addict (2002), Lancome Hypnose (2005) and many others. According to him, the perfume must transmit the soul, feelings and desires, and after that, conform to marketing plans. That is why anything that creates Thierry Wasser, including «Guerlain homme», so breathtakingly beautiful.

Bottle flavor

For "unmatched" flavor required original and memorable, stylish setting. Especially for «Guerlain homme» were invited to "magicians" of the famous Italian automotive design studio Pininfarina. They were the creators of the amazing design of the body, including the legendary Maserati Quattroporte. Appearance elegant "clothes" fashion company combines the strength and impeccable style. Heavy glass container in a metal shell, made in the form of a flat box in the smooth lines of the bonnet which guess luxury cars.

Bouquet perfume

The charismatic and attractive fragrance «Guerlain Homme» is characterized by strong exposure in three parallel phases and different from the traditional fragrant pyramid. At the same time fresh and energetic it opens surprising fresh notes, which resemble Hemingway's favorite cocktail "Mojito" - strong rum, rich lamas and fresh mint, wrapped in ozone rainy evening. Continued perfume seen in some time, the stunning wave of breeze that reveals the mysterious interaction of bergamot, green tea Green tea   geranium and ambiguous. In the aftertaste - woody notes that create an aura of masculinity, they echo the aromas of cedar, vetiver and green rhubarb. Brave perfume for ambitious real men.

Presentation flavor «Guerlain homme»

«Guerlain homme» was first presented to the public in September 2008. However, in June the same year, Thierry Wasser has presented it to the celebration of the one hundred and eightieth anniversary of the House of Guerlain. It was there that the first versions were offered a new way of advertising. Setting the television campaign was invented by Jean-Paul Gaude, who developed the advertising image of Chanel «Chance» and for several famous perfumes. The face of the perfume was the green-eyed man with perfect features little "wild" face - Brazilian Renne Castrucci, which emerged on the background of the dense thickets of pristine nature.

Irresistible brave hunter drinking water next to the animals by the river. Posters that are spread all over the world, portrayed a beautiful open face with the eyes of a wild wolf-pack leader. At Jean-Paul Gaude a really short masterpiece, open the deep "unrivaled" fragrance from Guerlain.

World recognition was not long to wait: Fragrance Foundation of Germany - Perfumery Association of Germany (analogue Fifi Awards) called perfume «Guerlain Homme», who had managed by this time to enter the top five best-selling men's fragrances in the list of finalists of the 2009 award Duftstars in the category " Men's fragrances. "

Galina Yampol'skaya

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