Dull and sugary-sweet world of fashion is clearly not enough playful and childish defiance with the image of the brand Moschino. Perhaps that is why he is so organically fit into that higher world prudish hits and classic combinations. Appearing with his collection of clothes, he just had to create something that would continue the image of women, and later men Moschino. And it was something found - perfume Moschino, who conquered all. This ethereal explosion was like a breath of freedom, the long-awaited peace.

The history of the brand Moschino

Today, it is rather sensational and somewhat shocking brand and began the story in a small provincial town in 1950, was born when Franco Moschino. Graduated from the Academy of Fine Arts, worked as an illustrator in popular magazines, he was accepted as a stylist and designer clothing in the house Versace. Creative director attracted extraordinary and provocative style that suggested Franco. With experience and relevant contacts in the fashion world, Moschino in 1983, opens the company, known by his name. The basic concept, which adhered to Franco Moschino was not blindly follow fashion, and adapt it to their needs, a figure the situation under way.

The first steps of the perfume brand Moschino

The first perfume creation, which was published in 1987, was named as the brand - «Moschino». According to the creator of the composition, it was a step into the unknown. Critics somewhat later recognized this perfume the most conservative of all fragrant brand products. Neat, neat design, elegant and discreet, like a lady, for which it was created bouquet composition brought fame and how Moschino perfume company. But Franco was not Franco Moschino, had stopped there, and did not try to change the world, adapting it to the needs of the person in a manner peculiar to him.

The Second Coming of Moschino

Moschino perfume brand is back with a new collection of just eight years later. For its new line is not "cheap and chic» («Cheap & Chic»), which was presented in 1984, was developed by the appropriate self-titled perfume - for particularly lively at the same time subtle sense of style. The idea to create the bottle designer learned from the Disney cartoon, the tale of a sailor father and his girlfriend. Cheerful, giving a new mood, a charge of energy of the liquid inside - it was a new wave of Moschino, which caught the whole world. Production gained fame far beyond the borders of sunny Italy. It was the last song that was created during the life of Franco. Further work on the masterpieces of the "golden» Moschino continued his muse, companion and friend - Rossella Giardini.

Perfume masterpieces by Moschino

After the release of the revolutionary «Moschino» and mischievous «Cheap & Chic», House of perfume line began to develop rapidly, as demanded continuation of a collection of clothes, both in the accessories, and the smell. Today there are more than twelve unique formulations for men and women. Makretingovy survey showed that the most popular among the ladies enjoy the elixir of blue - «Funny» (among the fans of this explosion of fun allocated Michelle Pfeiffer and Cameron Diaz). Men as half of humanity prefers sunny flavor «Friends men».

Presentation fragrances by Moschino

Another hit from Franco and followers of his style - advertising products, which was done with great taste and irony. Creative ideas rollers treated even in the institutions, as an example of sophistication and importance of unusual move that entails absolute success - the first purchase. Involved in the work only professionals who can create something unlike anything else, but at the same time with overtones cling the first time. Commercials from Moschino (fragrances «The Chip and Chic by Moschino» and «Oh! De Moschino») took prizes in European competitions advertising. All products of the brand, as well as expertly designed presentation - a mixture of classic, neat irony and irrepressible energy.

Galina Yampol'skaya

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