Do not be surprised if one day find that on a shelf in the bathroom at your husband next to the shaving cream and deodorant will concealer, face powder and brow gel. And do not worry - it is no less courageous, he just starts to carefully look after themselves, as millions of men worldwide.

The world becomes more and more men metrosexual, and the use of male cosmetics ceases to be an exception to the rule. Living conditions require male grooming at least from women; appearance is a key component of success. Makeup is no longer solely an attribute of transvestites - today macho Macho: errors and problems in behavior   You can also use a makeover.

For several years, experts have observed a rapid growth in sales of male cosmetics - not only the "traditional", such as lotions, shaving, and the already mentioned concealers and other products created in order to mask skin imperfections.

Norm or should think ...?

Makeup for men has not yet become the accepted norm, but in Western culture it is no longer considered solely an attribute of sexual minorities. Light powder, almost imperceptible on the face bronzers, facial masks, eye liner - all this and more in large quantities will appear on the shelves of "male" department store cosmetics. However, manufacturers and retailers say that a significant portion of the profits they get from Internet sales. Men who want to use decorative (though appropriate to say - correcting) makeup, much more than those who are willing to choose cosmetics in the store.

Between female and male cosmetics, of course, there are significant differences. The main one is that the women's cosmetics is designed to emphasize the beauty, but men only corrects the weaknesses such as under-eye circles and redness on the skin.

Experts say it will take several years, perhaps a couple of decades, and men's cosmetics will be the same rate as women. Men will be without any embarrassment use powder, lipstick, eyebrow pencil, and possibly nail polish (some celebrities are doing it right now).

Reasons to use male cosmetics

The reason for these changes in the coverage of the world of the cult of youth and beauty. In order to be successful in any field, including professional, you need to look good, so men, like women, are doing everything to meet the standards. The growing popularity of male cosmetics coincides with the rapid increase in demand for plastic surgery Plastic surgery   among men.

Generally, the use of cosmetics by men can not be regarded as something strange. In many cultures, and now existed on the planet, men, anyway, paint their bodies and faces - different purposes. Now we come to this and we, that is probably not bad. In the end, it might even be convenient - if you suddenly end foundation, it can always borrow my husband.

Gaylayner, mascara and other cosmetics

Gaylayner (Guy-liner - literally, eyeliner for men) of its popularity is due not least to Captain Jack Sparrow - for all the shortcomings of the character he is amazingly charming, and it is natural that many men want to adopt something out of his way. Cosmetics manufacturers understand this, and presented to the public gaylayner. Strictly speaking, it differs little eyeliner used by women. Himself a pencil slightly thicker female, to simplify its use to men, and the ingredients are the same.

Men Mascara different effects on the female - it does not give your lashes volume such as women, and does not extend them.

Foundation, concealer and powder also find a place in the men's beauty arsenal. Men creams typically have a very light texture - especially important here, so that they are invisible on the skin. Powder too light, without light-reflecting particles. Concealers for men are no different from women's virtually nothing, except, perhaps, of the package. Men's tonal resources, moreover, are much less likely than women to contain flavorings.

Nail polishes

Cosmetic companies are on the market for men beauty nail polish, appealing to the sense of style and masculinity of potential buyers. Yes, to manhood. Packaging and product names speak for themselves. Pirate Gold, cocaine, alter ego - just a few examples of color names of male nail polish. Sam was fairly subdued colors: light green, pale pink, light gray. However, for men, there are more bright paints - would have the courage to appear with a manicure in public.

The process of creating a manicure for men is no different from that of women.

Face masks

Makeup looks good only on well-groomed face. Face masks are helping cause the skin in order to improve its tone, relieve irritation, which appears, for example, after shaving. Regular use of, for example, moisturizing masks, will help slow down the signs of aging Internal and external aging: it is necessary to think in advance . If you have problem skin, use a special soothing and cleansing mask. It is important to be patient. Firstly, most of the mask on the face should be kept for at least 10-15 minutes, and it will have to find time in your schedule. Secondly, they do not give a magical result immediately. We need to use them on a regular basis that the skin condition improved significantly.

Moisturizers

This cosmetic product certainly have your wife or girl, but you still have to successfully ignore it. And in vain. Moisturizer is needed, regardless of whether you use make-up or not. The facial skin of men regularly suffers because of shaving, the effects of different chemicals (the cost of love to work in the garage), sunlight, wind, and other factors. Developers moisturizers for men all this into account, so use them safely.

Choose creams with the following ingredients:

• Shea butter - wonderful moisturizes the skin, deeply penetrating into it and leaving no greasy;
• Glycerin maintains fluid balance in the skin, prevents dryness and wrinkles;
• Silicone perfectly protects the skin. Use creams with silicone, if you are going to spend a lot of time outdoors and in severe weather conditions;
• Green tea - a rich source of antioxidants, one of the most popular and effective components of moisturizers.

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