L`Eau par Kenzo - a wonderful flavor that has been woven from the thinnest threads of seduction and freedom. It is impossible not to love, because he - one of the most successful flower-air perfume XX century. In the year of his graduation, he entered the top five best-selling fragrances in the world.

Birth perfume

1996 is considered the year of creating the fragrance, but the first preparations for the emergence of a new perfume houses eminent place well before that time. It was decided to create a smell that would blend in with the image of a modern and successful woman. That which is always the goal in any business, but he had to leave an invisible veil of flower clouds, thus emphasizing that the woman of the XXI century is not only business, but perfectly feminine. In 2003 there was a rebirth of perfume, but "modernization" has touched only the external image of flavor, loved by saving scheme. Today L`Eau par Kenzo is available in several forms: deodorant, body lotion, shower gel Shower Gel: is it better soap?   and eau de toilette Eau de toilette - light fragrance Lady . At the same time the creators have done an amazing composition of its universal, that is appropriate, both during the day and at the party.

Bouquet L`Eau par Kenzo

Elegant as if woven from threads of invisible ethereal aroma dissolved gradually. The first strong chord sounds singing iridescent water lilies and mint, cooling ice. This is followed by an explosion of femininity, which gives a strong and at the same time very gentle singing - so intertwined in the air and fragrant notes of sweet peach and amaryllis. Flex L`Eau par Kenzo wins, refreshes and uplifts to heaven: a long time echoes a light breeze of warm coast cane flavors and slightly tart tangerine. Experts trapped in an unusual bouquet of lotus echoes air and fragrant lilacs.

What name have dreams or what to call it a legend?

The name of this fragrance was invented at once. They were tried hundreds of options, and as a result of searching, it was decided to leave the very first, and, as it turned out, the best solution - L`Eau par Kenzo. Literally, it can be translated as "water created by Kenzo». The fashion for the entire east, popular brand and competent positioning did their job - the flavor was one of the best and sold. The name as it emphasizes that the perfume itself is water - the life-giving water, a part of nature, which successfully transformed the hands of the maestro perfumes.

The creator of the bouquet

Aroma L`Eau par Kenzo was designed by renowned magician essential songs - Oliver Crespo. After he developed the well-known song House - Kenzo «Amour» (2006), as well as the male version of the magic of freshness - Kenzo «L'Eau par Kenzo Pour Homme» (1999). Also Kenzo, he worked on such well-known compositions as Dolce et Gabbana «Light Blue» (2001), Givenchy Ange ou Demon (2006) and many others. He is considered a master of the air and the truly sweet perfume. Critics say he loves working with girlish light fragrance, simply ingeniously combining flowers and fruits with herbs and spices, which are intertwined and create unique mixes.

"Clothing» L`Eau par Kenzo

The designer Fabien Baron came to the selection of clothing for flavor with great attention .  It is not a random person in the design .  House Kenzo has signed a contract with one of the most eminent representatives of the fashion industry .  In addition to "free" design, he has been the creative director of Vogue magazine worldwide .  The result was an original bottle made of transparent glass, through the walls which slightly as smoke discern light blue almost transparent liquid .  Form accurately simulates the free fall of the water, adding to the image of the air and the eternal as nature itself .  In this form, it expressed the essence of the perfume: Water - a source of energy and all living things .  The simplicity of the design is fascinating game of clean lines and light .  However, the House of Kenzo decided to somewhat improve the design, bringing it closer to modern trends .  In 2003 a new image appeared white and blue lines, which further emphasized the cleanliness and ease of composition and more mysterious aroma added matte transparency .

Presentation flavor

The main line - the purity and transparency of continued or rather, has added advertising campaign, which began almost simultaneously in different parts of the globe. The commercials L`Eau par Kenzo starring played man and woman, who disappeared in the middle of the dance of clear water, they symbolized the strength and energy of all living things, the freshness and lightness of being. This was involved an interesting marketing move - the original movie was released in black and white, in order to interest, intrigue. I must say that the next movie in color created a furor - it literally came to life and integrity of the two figures and the amount purchased by grabbing and dragging the magical world.

But it is not just a simple woman fell in love with this attractive aroma. Her love stars such as leading Oksana Lavrentiev and inimitable Edita - one of the most stylish women of the past, a woman who never fails conventions and should be extremely subtle flair to your fine.

Galina Yampol'skaya

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