Since the twenties of the XX century, after the perfume houses Chanel, it has become fashionable to complement its collection of designer fragrances. However, many do so ineptly. For some spirits - only opportunity to earn, but for others - a work of art when the perfume is not only complement the image, but also to emphasize the style of the owner. Escada brand can be attributed to the latter. Each new fragrance composition - is impeccable style and emotion. Perfume Escada extremely feminine and sexy.

Birth Escada

According to legend, already well-known as model homes from eminent couture Jacques Fath (France) Margaret and anyone up to that point unknown Wolfgang Ley met at a ski resort. Gifted Margaret Wolfgang offered to create a joint, a family business in which she, using his connections in the fashion world and a natural sense of taste, became creative director, and he - Chief Financial Officer. The idea of ​​creating they hatched since the wedding, but the decision came suddenly. Being at the races each bet and what was their surprise when they learned that put on the same horse named Escada, which won the race. Doubt no longer occur - a new fashion brand was issued in Munich in 1976 under the name of Escada.

The emergence of the first fragrance

The start was successful, and within a year the company has earned more than 22 million marks. Following the fashion, Margaret had planned to create a new perfume that will be a logical continuation of the image of the fashion house. So, after a grand attack on the market in which it was discovered more than a hundred designer boutiques around the world, from America to Japan, saw the light of a new line of cosmetics and charming perfume - «Escada» (1990). Later, to avoid confusion with the same name fragrances, perfumers began to put to the name of the first «Escada» prefix «original». Himself fragrance as a bottle, developed by Margaret. The successful combination of peach, mandarin, tuberose, musk and vanilla Vanilla: sweet tenderness   It creates an extraordinary trail of perfume. In memory of Margaret, all seasonal spirits companies face the same basic shape bottles. Unfortunately, it was the first and last fragrance from the founder of the brand, since 1994, she died of cancer.

Escada without Margaret

Place Margaret took her assistant, who helped her last years - Brian Rennie. But luck seems to have turned away from Escada: brand began a protracted financial crisis, losses which are estimated in the millions. In order to   hold the company afloat Lay sells most of its branches and ultimately brand reorganized and replaced by its owners. They become millionaires German Wolfgang and Michael Herz, Bruno Selzer known for his work in the House of Hugo Boss and son of the former Minister of Railways of the Russian Federation Nikolai Aksenenko Rustam Akseenko.

Home Fragrance

After the release of the first women's fragrance, Escada released a powerful masculine fragrance «Escada Homme». And then were the fern «Country Weekend», «Feeling Free», and the «Spirit». Some of them, unfortunately, were removed from sale. In 1995 clothing collection complements the delicate floral fragrance «Escada Acte 2". The aroma is the smell of linden blossoms with a young fruity notes of mandarin and peach. Also heard a note of bergamot and floral accents of rose, freesia, white jasmine and mimosa. Cedar, vanilla and cinnamon emphasize this fragrant composition. And «Casual Friday» «Tender Light» and unforgettable fragrances paired «Sentiment» (2002-2004 years) and «Magnetism» (2003-2004 years).

Features perfume house Escada

Escada has always been famous for its seasonal flavors that are produced, unfortunately, for many women all season or two. According to marketers House, this approach makes sense for a new composition and aromatic products brand is never boring. All spirits do with observance of the classical dogmas in the bouquets, which is why there are practically no people who would basically not like the product of Escada. As a rule, the only complaint - too faint sound: the fragrance beats strong accent, but rather acts as a backdrop for female beauty. Another feature - a limited series, which can be bought far in each specialty store, but certain - all brand boutiques.

Admirers style Escada, as well as perfumes pleaded Claudia Schiffer and Karen Mulder, Andie McDowell and Paulina Poritskova, Nadja Auermann and Linda Evangelista, and Keira Knightley, Madonna, Rihanna and others.

Secret perfume house Escada is simple: only the best ingredients, the classical school and the designer made fragrances.

Galina Yampol'skaya

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