Jimmy Choo - a brand young, but well-known, perhaps, even to those who are far from the world of fashion. About the lost shoes of this brand grieving Carrie Bradshaw in the cult TV series "Sex and the City" shoes from Jimmy Choo and trying heroine of the film "The Devil Wears Prada", and millions of women dream to become the owner of the accessories has become a legendary brand.

How it all began

The future creator of the most elegant shoes was born in 1961 in Penang (Malaysia). His first pair of shoes Jimmy created in the age of eleven. History is silent on how successful was the first experience, but over the years interest in Jimmy Choo fashion does not fade, and over time, the future founder of the shoe empire goes to the Technical College, which is now part of the London College of Fashion. At the same time, Jimmy works as a janitor in a factory of shoes to be able to pay for their studies.

In 1983, the young man received a diploma and soon begins to engage in the production of shoes, which is fast becoming quite popular. Suffice it to say that about this brand very well responded Princess Diana - recognized style icon of the late twentieth century. Promising Brand attracts investors working in the fashion industry Tamara Mellon convinces his father to invest in the production of shoes of a young successful designer. And in 1996, the brand appears Jimmi Choo.

Tamara Mellon often repeats the classic statement that is not so important good clothes as excellent quality accessories - shoes and bag. And from the earliest days of Jimmi Choo shoes from the high standards. The first brand store opens, of course, in London, and after a couple of years, its doors for visitors opens boutique in New York, and after him - in Los Angeles.

The history of the brand

In 2001, half of the shares of the acquired company Jimmi Choo Equinox Luxury Holdings, and from that moment on, the company began to develop at an impressive rate. Three years later the company bought the brand Lion Capital, and in 2007 - the company Tower Brook. All these changes are only for the benefit of the brand name Jimmy Choo makes the heart beat faster fashionistas worldwide.

Jimmi Choo stores open around the world: in Europe, America, Australia and Asia. Especially actively developing market in China, which is scheduled to open fifty stores Jimmy Choo. Each point of sales is chosen in a special way to emphasize the perfect brand image. In 2001 he published the first collection of handbags and first-class collection of clothing ready-to-wear by Jimmi Choo, in 2008 - the first collection of sunglasses, in 2011 - the first fragrance of the brand.

Secrets of the popularity

Most women have learned about the amazing shoes from Jimmy Choo from the legendary TV series "Sex and the City", where the heroine Sarah Jessica Parker lamented the loss of a favorite pair of shoes - purple sandals with feathers on Jimmi Choo. What is the secret of the popularity of these shoes? The secret is that the designers of the brand have managed to reconcile the irreconcilable and make shoes at the same time beautiful and comfortable. No wonder the shoes from Jimmy Choo called works of art on his heels - the wonderfully elegant and sexy shoes incredibly comfortable. Every fashionista knows that after three or four hours of wearing high-heeled shoes transformed into an instrument of torture and deliver the pain with every step. With shoes from Jimmi Choo this does not happen: there are in the collections of designer luxury shoes, you can not just walk, but also to dance.

The brand creates a truly elegant shoes. Despite the fact that the designers prefer muted colors, from shoes Jimmi Choo immediately attracted the attention of thoughtful and elegant form of the original decor. The same can be said about the bags Bags - a necessary thing in every woman's wardrobe . In addition to women's shoes and bags under the brand Jimmy Choo made scarves, belts, sunglasses, women's clothing and shoes for men. The company holds patents for its products and has been involved in several legal proceedings, which were related to trademark and copyright company.

Selecting Hollywood

Jennifer Lopez

Production of the brand is very popular among ordinary mortals, and among celebrities. Sarah Jessica Parker, like her character, prefers to wear shoes from Jimmy Choo. The same choice is made, and such stars as Julia Roberts, Elizabeth Hurley, Catherine Zeta-Jones, Kim Kardashian, Jennifer Garnett, Kylie Minogue, Scarlett Johansson, Victoria Beckham, Rihanna, Jennifer Lopez and many others. Without shoes from Jimmi Choo is complete on one event - at the service of the most prestigious awards many celebrities necessarily flaunt in elegant shoes or sandals of the brand. Interestingly, many believe the star Jimmi Choo shoes from a kind of talisman that will help get the coveted award. In the spring of 2013 has become the face of fashion brand Australian actress Nicole Kidman, known for his love of elegant and sophisticated style.

Evening shoes from Jimmy Choo is done in conjunction with the British designer-jeweler Sasha Retyu. Luxury shoes, decorated with crystals from Swarovski, captured the hearts of many fashionistas.

Today, the legendary designer lives in London and has a doctorate in art Leysesterskogo University. He is also involved in increasing the level of skill of shoe masters in their own country, Malaysia, and is trying to establish where the production of stylish shoes of superb quality. Jimmy Choo admits that coming up with their own design their own shoes, and his cousin produces shoes under sketches Jimmy in London. The designer said in an interview that he sometimes wears shoes with heels to look taller: in his collection there are even men's shoes that allow you to increase your mouth three inches. And the secret of the success of Jimmy Choo, he said - with patience and love for their work.