Everyone wants to dress stylishly How to dress stylishly: practical tips   and fashionable, but not all are willing to invest in your wardrobe large sums. Many simply can not afford to pay for the jacket, which is a year out of fashion, half of his salary. And in this situation the best solution is to draw attention to such cheap clothing brands like Zara, allows you to always look fashionable, but do not spend a lot of money.

Brand Story

Zara - one of the world's most famous brands. Under this brand produces clothing for women, men and children, as well as accessories and home furnishings. This brand is considered one of the best selling in the world, which is not surprising - in fact Zara clothing affordable for everyone.

The first Zara boutique was opened in 1975 in La Coruña (Spain). The founder Amancio Ortega Gaona brand for today is among the ten richest people in the world, but at the time he was an ordinary businessman, copy clothes famous brand and sell it at a reasonable price. The idea to dress in catwalk models, paying them very little, the Spaniards came to taste: Zara boutiques began to appear one after another, and in 1988 Amancio Ortega Gaona went to the international market. First store was opened in Portugal. Then, in the US, and then - in France. Today Zara store there in more than seventy countries, and the company continues to develop. Network brand operates franchise system, which ensures the stable development of the brand in the region.

For every taste

Different lines of the brand can satisfy the needs of different people. The most expensive line - Zara Woman. This garment is designed for elegant women from twenty-five to forty-five years. Things are better for those who value comfort and high quality clothing made from natural materials - cotton, silk Silk - a legacy of the Yellow Emperor And wool. Elegant breed these things in exquisite style business attracts so many.

Zara Basic - collection of clothes in the style of «casual» for women, men and young people. Despite the high quality of tailoring such things are available, as are used for the manufacture of fabrics with the addition of synthetic fibers.

Line Zara TRF (Trafaluc) is intended for young people under the age of twenty-five years. These inexpensive things in sports, casual or club style is unusual, and will cover the original color scheme.

The line of men's clothing Zara Man is designed for business men, who prefer the classic style Classic style - fashion ageless . Clothing sewn from natural fabrics, as well as children's clothing line Zara Kids.

Finally, the line of Zara Homme - this house. In addition to the domestic apparel brand offers fans linens and textiles, glassware, vases, picture frames and many other little things that can transform the interior.

Secrets of the popularity

The amazing popularity of the brand worldwide due not only to the high quality of things, combined with affordable prices, but also the unique operating principles. Amancio Ortega has developed a system of production, storage and sale earned the highest scores of specialists and enabled the brand to achieve unprecedented success.

Products brand Zara is in the middle price range, which means that it can afford almost everything. The quality of things is not inferior to more expensive brands. To maintain reasonable prices, the company abandoned its own impressions and makes minimal advertising costs.

From the development of a new collection before it appears in the store it takes about two weeks - a record time, considering that the way clothes of other brands on the shelves of an average six months. Experts mark carefully studying fashion trends at the demonstration of ready-to-wear, and then create their own current collection. Although clothing is not completely duplicated, things look from Zara as stylish as clothes and expensive brands, which ensures the success of the brand. Hallmark designers often called Zara combination of classic style and youth models.

Clothing sewn in small batches, it uses as an industrial and cottage industry. The range of shops is updated twice a week is a good reason for fans of the brand often look at your favorite boutique to buy new items.

Who wears Zara?

No matter how trying to advertising to convince consumers that the clothes have to be expensive, many no-no and there will be doubt that the difference in clothes as expensive and cheap as significant as the difference in price. For example, clothing Zara, although it is accessible to all, looks good and is well worn, and it does not disdain even those who can afford the much more expensive "status" thing.

Obviously, the quality is not worth saving - crooked garments of synthetic fabrics look unattractive and long serve their owners. But it is no secret that very often consumers do not pay for quality, but for the prestige. Many are convinced that a well-known brand is worth it to pay for it, while others prefer to buy high-quality clothing at a reasonable price. These people make up the bulk of the fans of the brand Zara. The store brand is not only visited by students and young people, but also quite wealthy people.

Kate Middleton

When the Duchess Kate Middleton appeared in public after the birth of the first-born in the top of the Zara, it caused a great stir in society. It goes without saying that these tops were sold out instantly girls who previously did not dare to dream that they can dress just like the wife of Prince?

Kate's sister, Pippa Middleton, too, often emblazoned in things brand Zara. Periodically appear in the clothes of this brand Amber Heard and Molly Sims, Katie Holmes. And Olivia Palermo willing to share their secrets with journalists create a stylish wardrobe: it combines fashionable trends from Zara clothing expensive brands, thus creating a diverse, but always attractive sets.