In 1951 Miss World contest, originally called Bikini Festival organized by Eric Morley advertising swimsuits at the British Festival. Press favorably accepted the sight and began to call him Miss World and Morley has registered the name as a brand. Thus began the promotion of bikinis in popular culture.

As the winner, Kiki Håkansson from Sweden, won his crown in a bikini, with the country's religious traditions threatened to withdraw its delegates. Bikini banned, replacing evening dresses Evening dresses: how to emphasize their individuality . Håkansson is the only Miss World crowned in a bikini, and the coronation of Pope condemned.

1930

Kiki Håkansson

National Legion of Decency in America called Hollywood does not show a bikini on screen. In 1930 there was an ethical code of film production, which allows you to display on the screen separate swimwear, but not allowed to open the navel. But until 1934, in which the code became strictly observe, two films of Tarzan, in which the actress Maureen O'Sullivan wore a robe of feathers, is very similar to the bikini. However, despite the fact that the suit O 'Sullivan has been very open, he nevertheless closed the navel.

In response to the emergence of a bikini in Paris American manufacturers of swimsuits have gone on a careful compromise, releasing their own versions of swimsuit: with a noose around his neck, and with a closed bottom. Early bikini navel often closed, but when he appeared in photos, magazines cleaned them using retouching.

1960

In 1962, the first Bond girl Ursula Andress emerging from the sea in a white bikini in "Dr. No". This scene has become one of the most memorable films of James Bond. English Channel 4 announced the main stage this scene with bikini in the history of cinema.

The appearance in a bikini in the James Bond film career helped Ursula Andress. "This bikini has brought me success," she says. The very white bikini called the defining moment in the liberalization of the screen eroticism sixties. According to the Corporation BBC "this image was so iconic that forty years later he repeated Halle Berry in the Bond film" Die Another Day. "

In 2001, white bikini from the movie "Dr. No" was sold at auction for 61,500 dollars.

Raquel Welch

Bikini keeps popping up on the screen and in life. In 1960, a song by Brian Hyland «Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini» caused a bikini boom. By 1963, the film "Beach Party", starring Annette Fanichello and Frankie Avalon, was the first of a series of films that have become a symbol of pop culture bikini.

During the sexual revolution in America 1960 Bikini quickly gained popularity. In 1965, one woman said in an interview with Time, do not wear a bikini - is "almost old-fashioned." In 1967, the magazine wrote that 65% of young women have donned a bikini. Playboy magazine first published bikini on its cover in 1962. Two years later it appeared in a bikini edition Sports Illustrated.

The popularity of the bikini is further enhanced by the fact that it appears in the film, such as "How to cope with the wild bikini" with Annette Fanichello starring. Hollywood stars Marilyn Monroe, Jayne Mansfield, Gina Lollobrigida and Jane Russell helped to further increase its popularity. He also contributed significantly to the promotional posters with images of Monroe, Mansfield, Hayworth, Bardot and Raquel Welch.

When Jayne Mansfield and her husband Miklis Hargitay went on tour, the newspapers wrote that Mansfield assured the rural population that has more swimwear bikinis than anyone else. In his speech, she wore a bikini with leopard pattern, which opened a large part of her bust, the middle part of the trunk and legs. Her leopard bikini is one of the earliest samples of fashion.

Other memorable moments associated with the bikini was the emergence of Raquel Welch in the role of a prehistoric girl in the 1966 film "One Million Years BC" and Phoebe Cates in the 1982 teen film "Thoughtless Times at Ridgemont High." Because Raquel Welch appeared in the film in a bikini, the audience watched it several times.

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