Fashion has not always been kind to the willful nature, which made it all that they wanted. To experiment, you must know the basics - that's the basic rule is overdue for fashion and for everything else. Austrian Helmut Lang has denied this allegation adherents of academic education and proved that to work in fashion is necessary to desire, imagination and courage to do what seems important and necessary at this time. Of course, its good "trimmed" the harsh reality of the fashion industry, but as a result was born a brand that easily conquered in her niche.

Life

Helmut Lang was born in Austria in 1956. His parents divorced when he was only five months, and up to the age of ten he was brought up grandparents, who lived in a small village. Landscapes Austrian highlands is largely influenced the formation of the taste of the future fashion designer, who became famous as a master of asymmetric shapes and simplicity of style elegance cut. Some time Lang studied at the Vienna Business School, because they do not want to disappoint loved ones, away his successful career as a financier, but the artistic taste and craving for painting took its toll.

In the seventies he moved in artistic circles of the Austrian capital and was looking for his own style. He soon realized that the lurid style with colorful shirts - this is not what he needs. And he turned to minimalism, which has subsequently refused. Rather, almost did not refuse when he formed his own personal vision of fashion.

The beginning of the way

In 1977 Lang opened his own studio in Vienna and a year later released a debut collection under his own name. It was made in the ethnic style and his own later estimate was monstrous. He's never learned the trade that most of his colleagues with the basics mastered, so got trapped, what does not regret. The first failure, in which he frankly confessed, learned a lot from him, served to Young and the Restless couturier original institution or school of life.

The first brand Helmut Lang boutique was opened in 1986. The style, which held a new European designer seemed so innovative that his strange clothes in the tradition of futuristic minimalism was a crazy success in Austria. Then he was invited to take part in the exhibition at the Centre Georges Pompidou in Paris - an incredible success for a debutant-taught. In 1987, Lang released the first men's collection and became a permanent member of the Paris Fashion Week. Further work Helmut Lang is a study of fashion-hungry experiments with cut and shapes that do not go beyond, and were not outrageous in the conventional sense of the word.

Handwriting Wizard

Style Helmut Lang - it is laconic, minimalism, which are expressed in smooth lines and texture of tissues adjacent to the asymmetry and rigidity cut. His fashion was never pretentious, but it was in a good uncomfortable and was created for those who are tired of simplicity, which can easily be mistaken for primitive and lack imagination.

The asymmetry and jagged edges from skirts, tops, blouses, sweaters, jackets - the main "highlight" style of Helmut Lang. He found inspiration where almost no one was looking for him. Designers often ranked among the founders of futuristic fashion, putting it on par with the Spanish master Cristobal Balenciaga and other designers who gained fame in the fifties. But this is misleading, because Lang did not create architectural fashion, which is recognized at a glance geometric shapes cut, which is difficult to adapt to wear in everyday life. Adaptability models Helmut Lang prove famous women who wear his clothes not only for secular outlets, but also in everyday life, if they prefer the comfort and non-triviality.

Clothing brand Helmut Lang has brevity and originality that appreciates and youth, seeking inspiration in adult fashion, and more mature women who are not in a hurry to dress himself befitting the age of suits and dresses with cutouts timid and neat edges.

Recognition and withdrawal from the affairs

In 1997, Lang moved to New York, where he found a lot of admirers of his extraordinary vision among buyers of his clothes, and among the big-name designers, who became his followers. Helmut Lang put on a par with the creators of the classic minimalist and elegant business fashion, including Donna Karan, Calvin Klein, Nicole Miller, Vivienne Tam.

Austrian perfectly settled in the New York media, and was warmly received in the American fashion. In 2000, he received yet another confirmation of this, the Council of Fashion Designers of America enrolled him in their ranks. But even this success has sometimes its logical conclusion - a quiet and dignified.

Spring-Summer 2005 was the last work of Helmut Lang for his Marco, in the same year the designer retired, handing over the reins of the fashion board of US-New Zealand couple Michael and Nicole Kolovos. Care creative director did not affect negatively on the image of the brand. It still produces the original models of clothes and accessories in a minimalist style with the indispensable "highlight" thirst for deconstruction, alienates them from banality, which have no place in fashion ready-to-wear.