Everything is new - it is well forgotten old. Oh where, where, as in show business, this folk wisdom operates smoothly and inexorably. As it turned out, exalted fashion and shocking his image on stage and in the life of the Madonna of the sample 90's - early 90's back, and the current triumph of exotic Lady Gaga proof of this. Sooner or later, this trend should reach up to the national show business. Prior to Ukrainian music industry she got earlier - especially in the face of the singer and TV presenter Svetlana Loboda.

Before "VIA Gra" ...

Svetlana Loboda was born October 18, 1982 in Kiev, .  Music became her life very early because parents and relatives simply could not miss the obvious musical talents of the little girl, who at the slightest occasion sang and danced .  Initially, Svetlana became involved in the music school, piano, becoming older, I added to this the classes and vocal conductor's art .  So that by the time when it was necessary to choose a future career, no hesitation at Sloboda was not - it has long been known that it wants to do the music .  Therefore, on arrival, Svetlana Department of pop-jazz vocals in Kiev variety and circus Academy did not surprise her friends .  It is not a surprise that soon she became a member of the musical group "Cappuccino", created on the basis of Academy students .  However, Svetlana realized pretty quickly that the ensemble rather hinders her personal creative development, rather than contribute to it, but to get away from the "Capuchino" could not, being linked to the contract .  However, she has found a non-trivial way out - she became a solo act, but under a pseudonym Alisiya Gorn, and masked to such an extent that it was simply not found .

After expiration of the contract with "Cappuccino" Loboda in 2003, he took the lead role in the world savage Ukrainian musical "Equator", which at first was a success - still, musicals were new and unknown phenomenon. Svetlana Loboda has received a certain notoriety thanks to this work, but the hype around the "equator" was soon asleep, viewers stop complaining "overseas curiosity" and the project was closed. Because of this, Svetlana decided to begin a new phase of his career, founded the group "Catch", which appeared mainly in the clubs of the Ukrainian capital.

... And after the "VIA Gra"

No one disputes the creative independence and self-sufficiency Svetlana Loboda, but the fact remains - it is a short-term "trip" in the "VIA Gra" brought her fame in the entire post-Soviet space and gives it a higher status in their own Ukrainian music circles. One version, it is difficult to say to what extent plausible, and some legendary, says that Svetlana Loboda made its way into the "VIA Gra" almost on a dare: in one of the friendly conversations one friend joked that the singer with her external data is the most famous place in the project of Konstantin Meladze. And supposedly Loboda immediately said that under her power to become a party to this group and even argued in this respect, as a prize calling an expensive car.

It was this dispute or singer noticed in the Kiev club is one of the "agents" Meladze, but the fact remains - in May 2004, after a hard casting, in which more than five hundred contenders, namely Svetlana Sloboda took the vacant place in the group "VIA Gra". Immediately have been covered already with the vocal participation of Svetlana, the main hits of the collective, was shot candid video for the song "Biology", the band took part in the filming of the movie musical "Sorochintsy Fair". But in one of the most famous bands in the territory SMG Sloboda has not lost the desire to own self-expression and to preserve individuality. The "VIA Gra" with rigid discipline and control of the producer of such conditions was not so six months after enrollment in the group Loboda voluntarily gone out of it.

Solo career Svetlana Sloboda decided to build on the very outrageous erotic, which is associated with the names referred to Madonna and Lady Gaga .  Already in late 2004 Loboda writes the song "Black and White Winter" and shoots at her candid clip, which gives start promoting it in the Ukrainian show business .  In 2005, she released an even more provocative video for the song "You will not forget," which was fairly quickly taken off the air on the central TV channels of moral and ethical reasons .  Fleur scandal has boosted the popularity of Svetlana, making her album "You will not forget" (2005), "Black Angel" (2006), "Do not be macho" (2008) were very successful, including through accompanying the output of each of these videos in which the singer has continued to demonstrate its looseness .  As a result, Svetlana has become one of the main brands of Ukrainian Variety, welcome advertising face of many companies and, finally, in May 2009, will represent his country at the Eurovision Song Contest with the song «Anti-crisis girl», which gave the name of her new album .  Although the final 12th place in the competition Svetlana reinforcing its position as a national star .  And let the growth in popularity was followed by the inevitable "growing pains" (so now the singer is in the process of litigation with its producer Alexander Shirkov), no one doubts that Loboda again and again surprise its listeners and viewers .

Alexander Babitsky

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