The series "Avenida Brasil" marked the return of the Latin American soap operas in Russia in general, and on the "First Channel", in particular. Project selection for the summer show as a surprise to many. Meanwhile, the "Avenida Brasil", the shooting of which were among the most successful in recent years, has been sold for display in several dozen countries and brought their creators worldwide recognition.

Luck

Every year in Brazil shot dozens of TV series, not all of them distinguished by quality and an interesting plot, but the competition in the market is large enough. From time to time, appear in the mass such that willingly buy to display the neighboring countries in Latin America. And only one or two series are so good to hook buyers from Europe or North America. So was "Avenida Brasil" show, whose success no one would have dared to predict at the beginning of filming.

The idea of ​​the series belongs to the Brazilian João Emanuel Carneiro screenwriter, known for work on the TV series "Senhora do Destino" and "Color of sin." This modest case scenario the employee gave the world about a dozen interesting variety of shows. In collaboration with film company "Globo", he mobilized for filming proven team: Ricardo Waddington, Amora Mautner and Jose Luis Villamar.

For the Latin American series is characterized by the writers play a significant role in the development of ideas and the creation of the final product, including the level of the writers Juan Emanuel Carneiro directly involved in the selection of actors and express their wishes in this regard. The "Avenida Brasil" was drawn a lot of actors who had previously worked with Carneiro, the series can be fully called his brainchild.

Casting

Murilo Benes, Deborah Falabella, José de Abreu - have been approved on their roles almost instantly, because the creators of the project was a clear idea on who should play their characters. However, the main villain of the project there was a hitch, the actress, who was offered the role, was involved in another project and refused. Carmine played Adriana Esteves, and played so inspiring and impressive that lifted the show at a sufficiently high level of quality. Her confrontation with stepdaughter after keeping the audience in suspense until the very last of the series. Thus, Estevez was the successful discovery of the project, one of many.

To prepare for their roles, some actors have been forced to make sacrifices, because Kaya Raymond and Murilo Benes desperately trained football coach to look impressive in the field. Faith sealing rings, in turn, went to landfill, and talked with the locals to get used to the role of the mother of all homeless children.

Another element to ensure the success of the series, was the choice of the theme song. As the title tune took Brazilian song «Vem Dancar Kuduro», representing a cross between a club hit and soccer chants. Cheerful chorus rather quickly spread as a tag on Twitter and soon became one of the main hashtags for the series. Also hashtags were some particularly memorable sayings characters. After receiving extensive coverage in blogs during the show in Brazil, the series has attracted the attention of the foreign public.

Meetings and partings

It is known that the attention attracted to the project office romances actors arising during the shooting and after. "Avenida Brasil" is not without such a novel. Murilo Benicio (who plays football "Typhoon") and Deborah Falabella (played by Nina / Rita) began meeting on the set of the project and gathered after their completion.

It is interesting that the actors played together in the TV series "Clone" where Deborah served as Benicio daughter. At the time, the actor met with his other partner on the sets Giovanna Antonelli. Meeting and working together in the "Avenida Brasil" again brought Murilo Benicio and Deborah Falabella together. Actors long denied their relationship, that only fueled interest in the press and increased the popularity of the series.

For the film company "Globo" "Avenida Brasil" has been extremely profitable financial investment: after counting of data on sales and advertising magazine "Forbes" reported that the series was the most financially successful television project in Latin America for all time. Ranks last series showed the highest result for the year 2012 and even exceeded the indicators of the finals of the football tournament in Latin America. I love the series won the shutout.

Anna Chizh

Related Articles

"Slave Izaura" 25 years

Clone - a love story

"Cruel Angel" kinder 20 years

"Porto dos Milagros" or "Coast of Dreams"