Minimalism in clothes - the greatness laconic fashion

Minimalism in clothes - the greatness laconic fashion
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minimalist clothing The fashion industry - a business that makes its products from the world's prevailing mood, displays trends from the temporary - of what tomorrow may seem quite ephemeral. All this she does, of course, to get involved in all that we - together with our money. The task of the fashion industry - convince us to buy new and exotic, different and unusual.

When the squeaky wheel trade relations and trends had to brake sharply in September 2008 - when Lehman Brothers suddenly (not all, for most people) went bankrupt, the fashion world has appeared to this not quite ready. While the stock markets have rapidly collapsed, boutiques still appeared bags for twenty thousand dollars, in fashion magazines have been arguments about how much higher will be the hem of skirts and dresses in the next season, as designers have speculated about what it costs to put into fashion more vivid colors How to wear bright colors: 7 Tips To further embellish this beautiful life.

Laconic, flows into androgyny

However, some brands almost immediately responded to what is happening - in the design have more rigor and restraint. So, in the autumn-winter collection Prada, 2008 were dresses with high necks and black lace Lace in the modern wardrobe And Stefano Pilati, while still working at Yves Saint Laurent, showed androgynous clothes, and decked his models in identical black wigs, adding images of lipstick ebony. Marc Jacobs opened a fresh vision of the luxury brand Louis Vuitton: neutral, pastel, earth tones and quite simple cut were very far from the previously typical for him the bright, almost cartoon collections. The following season, the emergence of a new aesthetic has become much more obvious, and the first in this area started working Phoebe Philo, designer Céline. Its collections were knitwear, tunics, leather t-shirts - everything is very simple cut and without any decoration. The design of her dress was absolutely nothing more that sounded fresh note in the fashion industry, and send it in a completely different way.

Soon, very complex, elaborate design has become almost forgotten - at least it did not go beyond the catwalks and fashion as an art. For the life of a new minimalism. It offers simple solutions for difficult times; high quality, good things were still relevant, but now favor investments in the wardrobe, which can last for many years, and purchase short-term hits that in a few months will become part of the history of fashion.

People began to look for a reliable and high-quality things that do not bear the imprint apparent current trends, and are versatile enough to be worn almost anywhere - in the office, or at a restaurant or at a party. Minimalism has become a functional alternative to the previously dominated purely consumer motto: "Spend, spend, spend."

Clothing became easier - as embodied in her message. These designers like Stella McCartney and Hannah MacGibbon worked with costumes and neutral colors, experimenting with only minor and unnoticeable at first sight elements. New people in the industry, such as Alexander Wang and Heikki Salonen (which had previously been focused on urban street clothes, and drew inspiration from the style of grunge) applied to the elements of design, characteristic of sportswear Sportswear - Past and Present And simple colors - black, white and gray. Even designers are among celebrities such as Victoria Beckham, who have successfully emerged from the storm of the crisis only by big names have begun to use strict silhouettes minimum jewelry and calm colors. Very soon, minimalism has become more than a fashionable trend - he became the spirit of the times.

Metamorphosis in the industry under the dictatorship of the time

If we look at history, we can see that minimalism from time to time entered into vogue throughout the twentieth century. In general, almost every more or less strong social movement that eventful century, accompanied by minimalist trends in fashion. In the 1920s, women began to be released from the role of housewives, and at the same time freed from corsets, long wide skirts and crinolines. In the 1980s, women began to actively fight for equal career opportunities with men and their clothes again become more simple, practical, and even - manly. When the pendulum of public sentiment and social trends began to move in the opposite direction (lower feminism, more feminine) podiums filled with graceful finery, delicate flowers and all sorts of decorative items.

It so happened that the last recession - a female called recession because of job losses and social grants most affected is women - again made fashion simple and androgynous. And the fact that designers, first responded to the changes taking place, are women - Philo and McCartney MacGibbon - this is not a mere coincidence.

However, minimalism is also behind the broader and often less visible social processes: reductionism has always been one of the tools of progress and innovation. For example, Paul Poiret, the designer of the early twentieth century, did not belong to any social movement. By that time his works were minimalist, but he just got rid of the redundancy in women's clothing, which was not to his liking. In the 1960s, designers of the space age, among whom was Pierre Cardin in simple and pure forms of his work presented a new kind of futurism, which penetrated not only in fashion, but in life in general.

Anyway, minimalism always reflect social changes. It gives us the opportunity to dress more modestly, and not feel because of this embarrassment, to save and not to look old-fashioned, to revive their wallets feel better. This will continue as long as the wheel of history will not move on, and will not come another time to active consumption - which, judging by the lessons of history, will again be a runaway.