History and the Present

Sports style for the past few seasons, remains one of the most important fashion trends: the conversion of the classic tracksuit Tracksuits: breaking all records   The stylish woman's wardrobe items come from the most authoritative fashion designers and brands. The dominance of sports style on the podium with success proves that sportswear can be not only practical, but stylish: it can not only be worn only in the gym but also include everyday casual-wardrobe.

Sportswear: fashion history

The emergence of a separate category of sportswear world, by and large, is obliged to America - that American designers in the early XX century, drawing attention to women's needs at the time, were the first to produce clothing for outdoor activities and sports. While most fashion trends early XX century, copied from the Paris catwalks, sportswear became invention is American designers - and the invention of a truly revolutionary. If only a few decades before it even trousers in the women's locker room were considered something indecent, then for some years Sports Women's clothing has gained popularity globally.

However, the first examples of sportswear appeared long before this: even in the seventies of the XIX century British fashion designer John Redfern, opened a studio in Paris, began to produce a collection of clothes for women who are fond of horse riding, tennis, sailing. Although the models Redfern intended exclusively for sports, collections were so practical, comfortable and beautiful at the same time, that soon began to include the client's designer sportswear and casual clothes.

After the Second World War on the sporty style finally paid attention and European designers. In the seventies, a real blossoming of sports fashion could be observed in Italy: Italian fashion brands - such as Emilio Pucci and Simonetta Visconti - united brand of Italian elegance and the highest quality with the practicality of an American-style sports, winning recognition from buyers from all over Europe.

Modern sportswear

Interestingly, while in Europe, sporty style has long been one of the foundations of practical casual Style casual: the rules of everyday life Neskuchniy -garderoba every day in Russia with sportswear still bound not the most pleasant view. Apparently, the Russian buyers still can not completely believe that the nineties, with their dominance tracksuits Adidas, hastily purchased in cheap shops or in the market, finally gone. Meanwhile, sportswear and fashion designers from the biggest sports brand has long been beautiful so that you can wear outside the gym.

For example, the British designer Stella McCartney in the past few seasons, regularly updated market stylish sportswear new collections, developed in collaboration with Adidas. Combining sport style with Adidas recognizable minimalist aesthetics borrowed from its main collection, McCartney released a practical and at the same time very beautiful sportswear for yoga and dance, golf, tennis, jogging. Although, it would seem quite clear specialization of collections, sports models from the Stella McCartney - comfortable T-shirts, polo shirts, tennis skirts and shorts, sports jackets - well suited to creating a harmonious ensemble in the style of the summer casual.

Another well-known designer, in collaboration with the same brand Adidas has long changed the face of sports fashion - none other like Yohji Yamamoto, a line of sportswear that Y-3 by Adidas enjoys a stable success. Sportswear from Yamamoto - is not only a classic sports jackets, sweat pants and footwear, standard T-shirts, but also really beautiful dresses in sports style. However, given that the sporty style became one of the main trends in the 2010 season, the inclusion of such models in casual clothes like never actually fully justified.

Tatiana Smirnova

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