The concept of "brand" combines a number of recognizable product of a particular firm, which has its own logo or some specific production. By "brand clothes" is not always refers to famous fashion houses and designers like Chanel house or creator of the world's first "urban wardrobe" Donna Karan. Conventionally, branded clothing can be called even things made in China, which became recognizable in the homeland or in Russia due to the low cost, relative quality and original style.

Create a brand on their own firm can not - carry a particular line to the brand can only consumers, thereby increasing the overall popularity of the products. Any trademark, officially registered in the country falls under the automatic legal protection, and products that are produced under this sign can not be copied by other companies. However, the term "brand" is not called the clothes that not only has a special logo and specifications.

Western renowned brands: correct and incorrect versions of events

It is not easy to say why a certain line of clothing, shoes or cut style coat became popular worldwide. Most hit things were new to the market - different quality fabrics, enchanting design or stylish tranquility classics from similar products. But this is not enough - in the modern competition thing you must also advertise as far as funding allows the promotion of specific brands.

Western designers have learned long ago: to notice the clothes, it is necessary to develop a style and stick to it religiously. Companies just are constantly experimenting with styles and colors without some good reason, as a rule, quickly left behind. A striking example can be considered a mature style Karl Lagerfeld, head designer houses Chanel and Fendi - traditionalism of these firms are not peace officers causing any negative fashion standards, and the clothes of them considered classics never go out of fashion.

According to some experts, the fashion house Dior not too successfully crossed the modern trends. In 1996 the company acquired a new designer - invited the notorious John Galliano, so that fashion design by Christian Dior has undergone dramatic changes - from quality and present glamor Glamour - the charm of bad taste   Galliano has managed to make a complete kitsch. The number of admirers of the brand has not changed much, but it concerns only the first line of clothing, which is sold only by a thin layer of very rich and famous ladies.

Consumer goods or the brand?

At first glance, completely different concepts when we look at acquiring a lot of similarities: both classes produced a truly industrial scale (it is not on the first line) can be quite cheap, and the quality of fabric and processing are no different when it comes to well-known in the world market fashion houses. For mass consumption with easy giving gloss often include such brands like Mango or Zara, citing the availability of clothing, production of models in virtually unlimited quantities.

Limited editions happen even with the most famous designers and firms very often, are promotional in nature, are advertising or work in order to attract interest suddenly extinct. Besides announcing the release of limited fashion house gets an excellent opportunity to inflate the prices of things because of the limited edition acquire a unique patina. In fact, the price is screwed for no reason.

Qualitative differences

From brands midlevel luxury brands often differ only long experience in the fashion market, and the amount of advertising and admirers, have accumulated over the years. Neglect qualitative "mass consumption" of clothing, which is produced in an amount of 10 and 20 thousand copies - still, that to abandon branded stuff from the discount-center simply because its color is no longer a hit of the season. Sometimes there are fundamental differences, and not all companies use the average soundly accessories make quality seams - this point is easily observed during the inspection of the proposed items.

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