The secret of the company Swarovski

Swarovski brand is perceived by many as a synonym for glamor, glitz and intoxicating luxury. In the era of total glamor Glamour - the charm of bad taste   rare designer resist the temptation to use them for decoration of clothes, accessories and even shoes. Swarovski crystals and decorated with buttons zastezhki- "lightning", belt buckles and lingerie, they are encrusted rims for glasses, pens, umbrellas, mobile phone cases, bags and cosmetics, not to mention wrist watches, accessories for hair styling Hair: structure, characteristics of growth and development , Jewelry and other "Sweet Home Alabama."

In 2004, the Austrian company Swarovski has once again attracted the world's attention the fact that the chip giant has created a diameter of more than 2, 7 meters and a weight of two hundred and fifty kilograms. Around the same time it was made and a huge chandelier - it used as decoration in his legendary film "The Phantom of the Opera" American director Joel Schumacher. In collaboration with Philips has released a series of "Active Crystals", which included sparkling flash drives and richly inlaid "glamorous pieces of glass" headphones.

The history of Swarovski began in the late XIX century, when a self-taught master Daniel Swarovski invented an automatic cutting and polishing machine. He was a native of Bohemia, and the desire to create masterpieces made of glass, apparently passed on to him by inheritance from our ancestors craftsmen. The unique invention has allowed Daniel Swarovski to open your own business - it is equipped with a small factory in the Austrian village of Vatess. He became very popular among manufacturers of clothes and jewelry, which are willing to buy his "stones", but the attributes of high-fashion Swarovski crystals were only after them prefer to deal with Coco Chanel and Elsa Schiaparelli.

The technology transformation in crystal magic crystals carefully preserved and Swarovski owners of the company to this day. All attempts to forge a "synthetic diamonds" defeated: crystals of other manufacturers can not be obtained just as clean and do not have the same clear, perfect lines. Those who at least once in his hands these products Swarovski, easy to distinguish them from counterfeit.

To his centenary, the company opened a museum dedicated to his best achievements. It is decorated in a crystal cave, the entrance to which is emblazoned with a huge head of a giant crystal eyes. The front door is hidden behind an artificial waterfall: it seems that the water rushes down straight from the mouth of a giant. Swarovski museum is very popular among tourists coming to Austria. Since its opening it was visited by nearly seven million people.

Who brighter?

Around the end of the nineties and designers all over the world as if they staged an unofficial competition for the most unusual use of crystals Swarovski. Its members may be called Michael Kors, Julien Macdonald, Dolce & Gabbana, Giorgio Armani, and even Brazilian designer Carlos Miele. The clothes strewn synthetic crystals appeared in public Tina Turner and Michael Jackson, to unusual jewelry had a weakness great actress Marlene Dietrich.

Crystals and rhinestones in elegant clothes moved even in a sporty style: even Adidas released a batch of "brilliant" running shoes, and fashion house Konquest Klothing rubbed them on ordinary men hoodies, which are successfully sold for ten thousand dollars apiece.

In the third millennium in vogue pattern, lined with crystals Swarovski - their value is often estimated at several hundred thousand dollars. Following the fashion designers began to experiment with crystal interior designers. They were decorated with mirrors and lamps, wall panels and even floors, laying complex drawings on the floor or marble.

In 2006, the Automobile Association Musa Motors held a presentation of the car BMW Z4, which is secured on the body more than half a million crystals Swarovski. The aesthetic feat captured the Guinness World Book of Records. Experts design studio "Master", run as hard work, hoping that their services crystalline tuning in Russia will be in high demand. They even got a special license from the company Swarovski. But their expectations did not come true: whether they overestimated the financial capacity of the Russians, or their sense of proportion.

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