Men's fashion: a view from outside

Men's fashion, until recently shackled tradition, at the beginning of the XXI century the beginning resolutely rid of the legacy of the past, greatly expanding the range of its features. Modern society is not eager to see on the streets of the large metropolises harsh macho in their suits, a clear preference for comfort and a certain carelessness. The representative of the "stronger sex", which wants to keep pace with rapidly changing fashion, is now poised between sporty chic, sophistication and "metrosexual" trends.

Let us recall how the American press laughed at Secret Service agents in the strict black suits, who guarded US President Bill Clinton and his wife, to defile along the beach in bathing suits. It seems that this lesson has not been lost, and the concept of a "strong man» («tough guy») is no longer associated in American political life with a boring gray. At the mercy of designers who resolutely get rid of the previous ideas about what can and should be "a real man", shall be the last bastions of traditional style.

A recent edition of «Washington Post» survey of the largest owners of fashion stores located in the US capital, recorded a significant growth of interest of politicians to the production of known labels. Moreover, men are no longer buying delegate favorite "half", taking an active part in the creation of their own image. Perhaps in an election year political establishment tries "not to fall face in the dirt"? Or is it a sign that metroseksualizm even snuck into this stronghold of tradition?

However, it is no wonder so fast moving targets, because it was prepared by the entire preceding development of men's fashion industry. Bastion 'real' manhood stood firm until the middle of last century, began to crumble in the 60-70 years when Western civilization has found itself at the center of a social cataclysm, which eventually led to a change in the status of women, changing thereby and society itself. In conjunction with the economic crisis that could not call into question the role that can and must play a man suddenly became much more vulnerable to external influences.

As a result, it has changed the image of the "real" men, replicated in the media instead confident macho Macho: errors and problems in behavior   came on stage feeling fine, I doubt vulnerable person. Although men's fashion has been quite rigid to new social demands, stubbornly replicating traditional style, social and economic realities eventually forced the designers to reconsider its position.

Men's fashion and metrosexuals

Especially because in the fashion scene, a new social group - the so-called metrosexuals: well-off young people who live in large urban centers, who are willing to "discover their feminine side." At the same time, in spite of his passion for beautiful things and traditionally feminine tricks, help improve the appearance by the use of cosmetics and creams, they adhere to a completely traditional sexual orientation, convincing society that "stronger sex" has the right to enjoy their own bodies.

Thus, men's fashion, which is in contrast to the more flexible female, very long time did not allow the free mixing of different elements in the clothes (especially if it was a business suit), has received finally the possibility of free experiment. Seduced of the opportunities, modern man is now guided solely on those dress codes that exist in their area of ​​activity. As a result, a university professor is no longer looks like a lost twin brother, employee of the bank. According to fashion industry professionals, the future belongs to those who are able to emphasize their individuality, while remaining cautious pragmatist who prefer the convenience and simplicity pretentious rigor.

It should not be too careful. After all, as usual kostyum- "troika", as a rule, adds to any man at least ten years. Too slacks Slacks: elegance without giving up comfort   combined with not very high growth often make representative "strong half" of mankind like the hero of the famous Charlie Chaplin, and the suit is too narrowed, on the contrary, it gives the impression of discomfort and stiffness. New, more free, flying (but not wide!), Perfectly tailored silhouettes offered by the fashion industry, created for business people who can not afford to spend the extra minute, trying to cope with the uncomfortable suit. At the same time the designers did not offer to throw in a landfill entire wardrobe, and a few change, removing a lot of unnecessary, disturbing details.

Men's fashion - new trends

The main result of this turn was the final connection sport chic and casual urban style, which began in the 80s of the last century. Combining classics with elements of sports apparel Sportswear - Past and Present   (for example, a sweater with a hood) has become the norm, and uninhibited, like a flying silhouette is not perceived as challenging society. In developing the collection, based on sporty designers use the most luxurious materials, making the fruits of their imagination in works of art (not for nothing that the journalists began to talk about the emergence of a new phenomenon - the sport of "haute couture").

Perhaps modern costume somewhat lost its representativeness, but it pays off its comfort, which is achieved by the use of not only the new stylistic solutions and high-tech developments in the field of new tissue. Grace, phlegm, modernity and flexibility - these are the new rules, which offer to play the creators of menswear next autumn-winter season, characterized by a simple phrase: "Good job." No matter whether you prefer a simple suit or jeans with a light sweater, your appearance should be reminded of the time the English dandy with their impeccable taste and passion for excellence, but you do not have to look like it had a half-day in the mirror.

The article was published in the magazine Big Business

Inessa Haider

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