Denim: practical fashion

Denim: practical fashion
Brand selection

denim fashion Denim rarely goes out of fashion. Its practicality is captivating men and women. Comfortable to wear and reasonable in price, denim will always find a place in every wardrobe.

Story

The history of denim is impossible to tell without telling about the brand Levi's, but its history is linked with two people - Levi Strauss and Jacob Davis . Levi Strauss arrived in San Francisco from Bavaria in 1853, during the Gold Rush . He was not going to search for gold, and in expanding the family business in the New World . Jacob Davis was an immigrant from Riga . In 1870 he held a workshop in Nevada, and has not fared very well . The wife of a local woodcutter asked Davis to sew her husband durable pants that would stand at least one season of hard work . Davis took the order, taking an advance payment of three dollars . Stockings he began to sew from a white canvas, which bought in San Francisco, Levi Strauss . The idea attached to the pants of the last remaining working copper rivets came suddenly, and had, as we now know, far-reaching consequences . That summer, Davis sold ten pairs of canvas pants with rivets, and information about his shop began to spread quickly . Soon he began to sew denim pants - a soft and comfortable fabric, which is also sold Levi Strauss .

In 1872, Davis began a collaboration with Levi Strauss, and May 20, 1872, they received a patent number 139,121 on improved with metal rivets pockets. This patent can be regarded as the birth certificate of modern and denim jeans. Their denim began to sew not only trousers, but also jackets and overalls.

Quite a long time remained attribute denim factory workers and farmers . In 1930, after the death of Levi Strauss jeans were due to the movie as much a symbol of the Wild West as a cowboy hat and a Colt .45 . At the same time, manufacturers began using denim in advertising images of cowboys - so was born the myth, spread first by the United States and then around the world . Travelers flock to tourist ranches of California to try the taste of cowboy life . Perhaps denim - the only attribute of this life, which is like almost everyone, but it is surprisingly firmly entrenched in our lives . Finally, it happened in the '60s and' 70s . First, the hippie movement has contributed to the destruction of all kinds of taboos, including clothing . Denim has become very popular among women, jeans started selling in Europe and Japan . Finally, in the 70s in the denim designers paid attention to the field of high fashion . He has ceased to be an outsider, it began to stamp labels with the name, and almost immediately ceased to be exclusively jeans cheap clothes . Denim achieved unprecedented popularity in the 80s . Calvin Klein, which produced the first pair of jeans in 1977, in 1981, sold 15 million pairs . There was a famous advertising involving fifteen Brooke Shields, whose tagline, "You know that there are between me and my Calvin? Nothing . "Is included in most textbooks on advertising .

Inflated to the extreme bubble burst in the next decade, marked by the decline in the economy. More popular are the pants, khaki, military style and casual wear Sportswear - Past and Present . Still denim revival took place in the late 20th and early 21st century - thanks to hip-hop artists, who at this time massively flowed into the mainstream show business.

Today, it seems the popularity of denim was safe. It becomes acceptable not only for rest and recreation, but also for work. Denim is still used by the leading designers of the world, constantly creating new models, price dispersion which is very wide - from two- to four-digit numbers.

Fashion trends

One of the most popular trends of today - jeans with a high waist Jeans with high waist: fashion is not for everyone That a couple of seasons ago were considered hopelessly antiquated. The most relevant blue jeans with light abrasions; they are requested to wear short tops or T-shirts with jeans tucked. Indeed, fashion is cyclical.

Overalls denim popular second season in a row. This season, we are seeing the return of the very popular once denim overalls with detachable straps.

Jeans with print are also gaining popularity, and this season it is advisable to cover the entire fabric pattern as a whole. Finally, a thin denim clothing from a variety of colors - in addition to the traditional blue and black - is now one of the most trendy.

Sets rivets, rhinestones and shiny spray on denim, on the contrary, should be avoided - a glamor fashion Glamour - the charm of bad taste already passed.