Beautiful, elegant dress, well-groomed, gently developing walking stray locks of hair styles, discreet perfume. It is this image of a young, still an unknown American Audrey Hepburn, as many believe, was the prototype to create a unique perfume from Hubert de Givenchy. And then there was the following legend, and another, and another. Givenchy Perfume - a whole generation, femininity and masculinity bared in one bottle.

History of the brand

Fashion house Givenchy was formed in 1952, when on the podium there was the first collection of "Little Prince" called Bettina Graziani. "Not a drop of conservatism and continuous innovation" - so wrote the critics of the fashion show, and the women were buying. Hubert de Givenchy has not appeared out of nowhere, the birth of the great maestro to whom the world owes the term "ready-to-wear" and ready collection was natural. According to historical records, since ten years, he became interested in fashion, helped by his mother and grandmother. He firmly went to his goal, creating a delicate thing. Next to him worked the amazing people who worked on the unique works: Christian Dior and Elsa Shiparelli. A logical extension of the creation of fashion collections from Givenchy perfumes began.

Birth of a legend

Like all great, fragrant from the fashion house is shrouded in legend. According to one version of the idea of ​​creating a surprisingly delicate and feminine spirits he came up with the founder of the House, when he saw the young, "hudyshku" in a simple linen trousers - Audrey Hepburn. At the same disagreements that begin even at this point: according to one version, he met Audrey hunting one of the eminent bourgeois, on the other - she came to him for it, he sewed dresses for the legendary film "Breakfast at Tiffany's." Whatever it was, Hubert did not once confessed that Hepburn was his muse in creating not only perfumes surprising lightness, but also stylish collections. At the same time, no matter how the paparazzi trying to capture the "loving couple" - they did not succeed. Audrey was his ladylove in true medieval sense.

The first fragrance by Givenchy

Many are still confused at a loss why the first fragrance from Givenchy called «L'Interdit» or "ban." First, to whom Hubert, gathering together a bouquet of fragrance in 1957, he showed the perfume was, of course, itself a muse - Audrey Hepburn. She was so pleased with the trail that she, literally, banned release perfume to the masses - a legend. Critics fashion tend to assume that the name of the fragrance is associated with more careful study of marketers who picked up the general mood - the resistance of prohibitions and propaganda-free relations. "Clothes" for this exciting powdery-aldehyde fragrance created in the style of Art Deco is another talented man - Pierre Dinand. The bouquet is heard jasmine, Bulgarian rose, iris, face powder and a little edgy aldehyde notes. Perfume «L'Interdit» - this is one of the best examples of what may appear in tandem three talented people.

Success in each note spirits

Thus began the history of the great perfume houses, and each subsequent flavor only emphasizes the taste of its owner. In 1957 he saw the light of women's perfume «Le De», and in 1959 - the first men's «Monsieur de Givenchy». Cooperation with Pierre Dinandom was not a one-off, it is not time to create amazing images for fragrances by Givenchy. So it was with «Givenchy III», a bouquet, which gathered Hubert de Givenchy, after a brief sabbatical. Many believe that the name they got from the address to which opened its first store perfume houses: III avenue George V in Paris. But there is another version, which looks more promising three - is nothing more than a sequence number in the women's perfume scented line from Givenchy. Somewhat later, in 1974, the world saw the second men - Givenchy «Gentleman», whose name speaks for itself.

Fragrances Givenchy in the XXI century

Despite the fact that in 1988 Givenchy brand becomes part of the group LVMH, as well as for the care of the fashion business of Hubert in 1995, the flavors continue to enchant and excite both women and men. Some of the most popular of them - a series of "Compelling":

• «Very Irresistible» («the most compelling"), which presents a feminine and playful Liv Tyler (2004). Perfume bottle shaped like an exclamation mark, which puts a logical point in the title.
• «Absolutely Irresistible» («absolutely irresistible"), original bouquet which includes green mandarin, heliotrope, red berries, Egyptian jasmine and many other secrets of perfume feminine charm (2008). Critics have recognized this perfume the most stylish and glamorous of the line «Irresistible».

And for the men at the peak of popularity keeps new fragrance Givenchy «Play», which presents Justin Timberlake. Its creators - tandem perfumers Emilie Coppermann and Lucas Sieuzac. First of all - put a "nose" for the development of «Black XS for Her» by Paco Rabanne and «Aquasenses» of Lancaster, the second - worked on «Azzaro Now Man» by Azzaro, «Emporio Armani Night for her» by Giorgio Armani and many others. New time dictates new rules, but the «Play» takes us back to the traditional understanding of masculinity, does not change for centuries. Noble citrus shades give easy charm, elegant notes of wood reminiscent of the strong arm, and bergamot and mandarin are invited to a romantic trip to the edge of the world.

In a short time to the company Liv Tyler and Justin Timberlake will join a talented actress Uma Thurman, who also was honored to represent the worldwide perfume Givenchy.

These are the spirits of the great "little prince" of fashion designer with the longest name of Count Hubert James Marcel Taffin de Givenchy and the most feminine fragrance.

Galina Yampol'skaya

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