Italian fashion - this is a brand, and make your name one of its characters dream of many. Despite the fact that the success of the person in it abound, legends and the personification of this industry become one. Giorgio Armani - one of the members of this elite class. The company he created and developed, is one of the most influential in the business, and its creative achievements speak for themselves. For example, a suit by Armani - one brand.

Way up

Giorgio Armani was born in northern Italy in the town of Piacenza in 1934. Parents dream to see her son the doctor, he even went down that road. But the time has stopped, deciding that handling - it's not what he wants to do. After serving in the army of young Armani became a photographer's assistant, causing great pleasure. Creativity - that's what he wanted to do. Little by little, Giorgio started to promote the success of which initially seemed very slow.

In the fifties, Armani moved to the capital of Italian fashion - Milan, where he took a job at a major department store La Rinascente. A talented young man did not stay long on the position of part-time working, soon he entrusted the window dressing, and then the purchase of clothes, where he began to penetrate deeper into the basics of design excellence. In 1964, fate brought him to the Italian fashion maestro Nino Cerruti, who entrusted Giorgio development of models for the brand Hitman.

Nearly a decade Armani worked as a fashion designer, this invaluable experience helped him come to create their own brand of clothing. The young man, who had no special education in the field of design, rose to the tops of their own, having studied the matter empirically and gradually moving to the success of the bottoms of the profession. Giorgio Armani brand was born in 1974, the same year the world saw the debut collection of designer, introduced a line of men's clothing. A year later came the female line. Then, in 1975, the corporation was founded Giorgio Armani SpA, which is currently one of the largest and most influential companies in the fashion industry. Its annual turnover is about 2 billion euros.

Starry now

After years of work in the field of fashion design and accessories, Giorgio Armani has become a living symbol of elegance in a fashion that is valued particularly highly by business people who care about their professional image, and famous men and women who are selected for themselves outfits by Giorgio Armani, to go on awarding the "Oscar" or rows of the prime minister. Among the fans of the brand, such as the first echelon stars Megan Fox, Penelope Cruz, Alicia Keys, Julia Roberts, Michelle Pfeiffer, Johnny Depp, Clive Owen, George Clooney.

The company currently Armani comes with a few lines. Armani Privé is a collection of Haute Couture, Emporio Armani - Clothing & accessories ready-to-wear for men and women, the line, characterized in elegance and comfort. Armani Exchange launches a model designed for the youth clientele - things are very practical, and lower cost than those in the previous lines. Armani Junior -line children's clothing and accessories. Under the brand Armani perfumes and produced cosmetics Cosmetics - whether to use it on all cylinders And in 2010 under this guise, opened the first hotel.

The elegant practicality and high fashion

Name Armani for many years remains unshakeable symbol of elegance and high style. If you need a strict male or female costume for the evening - you can pick it up in Armani. It should be feminine dress on the red carpet - in the Armani of course you can always find what you need. This is known and the stars and ordinary mods without financial difficulties. Everyone knows that Giorgio Armani, working on new collections, always preferred brevity and minimalism experiments that do not stop many famous designers, trying to draw attention to their new collections. This Italian who built on his behalf multi-billion empire does not want anyone to surprise and shock, he continues to follow its path without changing the canons adopted in Armani, without fear of accusations of predictability and uncomplicated.

His fashion - is the embodiment of perfection of form in the tissue, which does not hide the essence of male or female, is not masquerading as an innovative approach to the cut of the idea to dress nice, stylish and elegant. His advertising campaigns are very similar one to another, and it lasts more than one season. And despite that gloss fashion editors often bypass the collection Armani party, preferring a more interesting alternative to his colleagues, the brand continues to stand on its solid foundation. It is based on a sense of moderation and taste, which is so often lacking in the modern fashion.

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