For decades, the name Ford was firmly associated with only one incarnation - a classic black car, which was a sign of status and the symbol of higher status. Even the little black dress Little black dress: to change the world   Chanel called Ford's fashion world. But in the nineties it appeared its own Ford, who turned it upside down, is not afraid to listen to your own artistic flair. Tom Ford - American designer, master of French, Italian fashion, film director and just person-brand.

Biography designer

Tom Ford was born in Austin, Texas, in 1961. When he was eleven, the family moved to New Mexico, very far from the world of fashion, but in seventeen ambitious teenager moved the dream - in New York, where he became passionately seek his destiny. Unlike many of his colleagues, who from childhood something sewn or painted, thinking through design, Ford was looking for a long time myself and the life that helped. In New York, he began to work as an advertising model, and then went to study at the prestigious Parsons School of Design, where he studied interior design and architecture. But one day, something stopped him from continuing his studies, he realized that he wants to do fashion, rather than the design of buildings and decoration of the premises.

Being a native-born American, but trying to get into the fashion industry, Tom Ford quickly realized that he needed to go to Europe. The American fashion has always been its face, it is fundamentally different from the European. The US fashion designer relied on something shocking, then the excessive practicality, while in France and Italy prevailed chic as an integral part of genuine high style. Ford sought to do precisely this fashion, and as time has shown, achieved success.

So in the late eighties, leaving behind a job for Perry Ellis brand and Cathy Hardwick, Ford went to conquer Europe. There he was immediately "taken over" the Italian house Gucci, experiencing the collapse of the great fashion empire, torn by wars inside management, which has become a symbol of vulgarity in style. Selflessness activity designer is striking: in 1992, Ford took over the offices of ready-to-wear and perfume, simultaneously engaged in the promotion of the brand down to design the flagship boutiques. Innovative ideas of the young Americans are constantly met with disapproving comments of conservative Maurizio Gucci, who now and then struggled to dismiss overbearing Yankees invaded the space of a great Italian fashion. Ford tried to modify the appearance of style Gucci, breaking the old stereotypes about luxury, introducing models of the brand image of a natural chic and glamor Glamour - the charm of bad taste .

In 1994, Ford became the creative director of Gucci, but a year later the brand sales soared sky-high. It was the success of the iconic Italian brand, which is entirely orchestrated Tom Ford, involving the creation of images of advertising campaigns the best in the industry. After the purchase of the brand Yves Saint Laurent group Gucci Group Ford became the artistic director of the French brand, and that for him personally was not just another career step. About that I was capable of this bold American design and advertising know the whole of Europe and the whole world, but Yves Saint Laurent was the idol of the Ford, so this work as meant for him a lot more than getting a similar position in Gucci. In Europe, he continued to work until 2004, and then left to work in both houses and started working on the creation of its brand.

Brand Tom Ford

Ford has always been known mnogostanochnik - it did not frighten multitasking, to which he was accustomed to while studying. The ambition and the creative energy of the key hit, and of course, he planned to deal not only with the design of clothing. His own brand Tom Ford, which manufactures women's and men's clothes ready-to-wear and accessories, saw the light in 2005. Ford, known for its ability to promote products, to each his collection attracts a lot of attention because of its secrecy. They invited a limited number of industry insiders, who join the dream of every glossy magazine editor. Of course, each event becomes a new collection. In 2011 he published a line of Tom Ford Beauty, which includes cosmetics Cosmetics - whether to use it on all cylinders   and fragrance products. Ford will not change myself and still relies on advertising campaigns that can not be ignored because of their provocative, sexy send and indispensable artistic expression.

In 2009 came the film "A Single Man" with Colin Firth and Julianne Moore. The film by director Tom Ford, won a prize at the Venice Film Festival, where it premiered. In the movie, Tom Ford present the same things that are so prized in the fashion with the label by Tom Ford. Conciseness, clarity, terseness, which have nothing to do with the banal and straightforward.

Ford, who works in the fashion just over two decades, is one of the most successful designers and one of the most odious personalities. Tomorrow he would be bored fashion, and he will leave it without regret, found the use of its peremptory skills in another area. But as long as it works, it creates delight and shock - to the delight of those who appreciate style and quality of European and American fashion supply.

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