The place Denis Simachev in modern Russian and world fashion, you can argue long, challenging the finding of the feasibility of this designer in a row with colleagues who really create something new, rather than resting on their laurels pushed into oblivion culture. For someone Denis Simachev - the designer with a name that he rightfully earned his skill, for others - a kitschy character, which would have to come up if it does not happen suddenly. But no matter how treated him our colleagues or fashion snobs, Denis Simachёv - a brand that does not need the extra performances and quickly learned among others.

Search for yourself

Denis Simachev was born in Moscow in 1974 into a military family. It was assumed that the boy also choose for themselves the path of war, but he refused to continue the dynasty and filed documents in the Moscow College of Art and Graphic Design, and then Spanish courses at the academy hairdressing skills Pivot Point, classes at Studio Yuri Grymov. In twenty years Simachev became a student of the Moscow State Textile Academy, after which he became a professional designer apparel and shoes. After receiving a decent education, Denis Simachev became successful very soon. Already in 1999, he received several honorary awards in the field of design, both in Russia and abroad. Inspired by the success of the first designer to create exactly the brand in 2001. Thus was born the brand Denis Simachёv.

A year after the launch of the brand already presented Simachev women's clothing line and even a year later, he demonstrated his vision of male fashion, which are stacked in the collection "War. Mom and dad". The collection became fashionable event of the year, it was called a sensation, and its creator - the new star of Russian fashion industry. Almost immediately, the brand launched the collection on display at the European Fashion Week - took Simachev and Paris, and Milan.

In 2006, in Stoleshnikov Lane in Moscow, where are located the most luxurious shops, opened its first mono-brand boutique under the guise of Denis Simachёv. In the same year, the Russian men's glossy GQ Simachev presented the award as the best designer of the year. Since the founding of his company's designer constantly working in different projects, in particular, creates clothing for sportswear brand Atom Rasing, but first show full collection Denis Simachёv took place only in 2009.

International success

Recognition designer at home - it is certainly nice, but fame abroad is given is not for everyone successful master who deals with fashion, even if it supertalantliv and has a lot of professional awards. Brand Denis Simachёv - this, of course, not the face of contemporary Russian fashion, but that it is the Western world with one of the representatives of Russia in its canonical incarnation, full of stereotypes. Operation cheap popular image of their homeland brought Simachev success in Paris, Milan, Japan, and many people still can not understand how he did it.

Fashion Simachev called quintessence of clichéd representations of Russia abroad .  Its fabric flower gzhel and hohloma, chest t-shirt portrait of the president or the king with humorous slogans in huge letters .  Russian fashion capitals in the world for a long time presented as tasteless dressed people to create fake labels Gucci or Versace full breasts .  Simachev grabbed the kitsch trend and interpreted it in their own way .  Its collections can be seen with the naked eye nostalgia for the nineties, the traditional national culture, embodied in the rich floral ornaments, and everything is done with great irony that makes the brand Denis Simachёv unlike any other one .  Its collections, which are now submitted to the best European catwalks and sold in the luxury of the French, Italian and Japanese boutiques, designed for a specific type of clientele .  His clothes are worn by people bold, young, active, who are not afraid of condemning the views and full of healthy humor .

When tailoring collections Denis Simachёv used mainly of Russian origin, the emphasis is on their indisputable quality, as well as mastery of cutters who possess secrets of clothing and footwear, applied before the war.

Denis Simachev once remarked in an interview that in the West, it does not promote a brand no one, while not denying the importance of advertising products. But it seems that his brand advertising is not required: Simachev - man-a brand that was born recently, but inexplicably got what he sought many decades.

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