What can now be read more often seen in women hands? No, of course, it happens to see something of the fashion books now "Pocket-sized" (works like Akunin or Coelho), and sometimes specialized literature, will need to work or study. However, the majority of cases, noting the reading of the fair half Humanity can be a high degree of confidence that its focus He was awarded one of the many women's magazines. What is so delectable in these journals, why they are such women popular - asking men and curiously colorful leaf Pestryaev bright photographs of publication.

First of all struck by the abundance of advertising of all that may or may not, but the idea of ​​the editors must, need their readers. Here, cosmetics, perfumes, clothing, lingerie, jewelry and even a very not cheap jewelry. Advertising is so much that it takes almost one-third of the total volume of the journal. And this is one of the main distinguishing features of it women's glossy magazines.

Of course, the lack of advertising in the most popular the male population of the printed media products - all kinds of sports media and "purely masculine" magazines, but the number of commercial ads in them go to any comparison with the female "gloss". And the explanation for this should be sought not only in the fact that women have more needs and those needs more expensive (although in this remark there is a truth). Main psychological motive popularity of women's magazines lies in abundance colorful advertising sheets. And the casket opened here is quite simple.

All products appearing on the pages of various "glamor" and "Cosmo", promoted by young attractive women, celebrities or Just a girl with model looks. It is their beautiful face and body, to is brought to perfection a professional make-apom and not less Professional Photoshop, and a significant proportion of glossy magazines. According to the man's opinion, the popularity of this kind of publications from the visual point view lies in the fact that women, consciously or unconsciously, looking at these particular ladies advertising. And they do so in the following, purely feminine reasons:

1) readers are looking at models and remember (or want think), that they were so in the near (the concept of "narrow-minded" in this case can range from several years to several decades) and youth youth;

2) readers are looking at the embodiment of his own ideal - "I want to look like and what I need to see the others";

3) readers look and are comforted by the fact that it is such, these unreal beautiful nymphs and other fairies, they are, in their opinion, would It is, but were not because a) does not want, and b) that there is no time to seriously engage in) husband (lover) does not earn enough to enable them to afford all these braces, liposuction and other cosmetic treatments surgery, the result of which was bound to be an eternal youth and appeal.

Oddly enough, but the women's glossy magazines are bought not only to see them, but also their motivation to read. Throwing all the literary and journalistic husk like gossip about the life of movie stars, TV, sport, entertainment and other "rich and famous", and interviews with these very favorites of fortune, horoscope, outlandish tips psychologists, designers, therapists and other dubious figures, we remain that is the heart and soul of any female "gloss". Verbal and literal content of such magazines is reduced to a few principles that are observed in the materials of any direction from the "Notes traveler "to the various literary opus of love (required happy). So here they are, these simple principles:

1) women like to read about what they are beautiful, intelligent, good (the list goes to about a couple of hundred enthusiastic epithets, crowning it with the word "modest");

2) women like to read about that, even if they sometimes enter foolish, ugly, bad, while they still smart, beautiful and good;

3) Women love to read that almost all men, except those in which women fall in love (and there are very, very, very few, they are literally all without exception and to all the women have to fall in love with one and the same), stupid, ugly, bad, and their actions are guided by only one instinct - it is clear how ...;

4) women like to read about that, even if a man and a good, and beautiful, and intelligent (ie have in mind the very rare species in which happens to fall in love), and in fact these were the sons of Adam so good, beautiful and smart, because the main motive of his actions They have all the same notorious instinct of reproduction.

By virtue of these two motivations (visual and Intelligent) to buy women's magazines, these publications did not really carry some cognitive content, and their main task is to at different levels, psychological and rational, to convince women that they the best. Well, and in the process push them to buy what is advertised Cute girl, a computer turned into a real goddess.

The author specifies that it is not nurtured insidious intention to denigrate women "luster" and cast a shadow on the condemnation and ridicule readers of popular magazines. I am sure that women have much to say in a similar vein about the motives of men to study the "specialized" and sports publications.

Alexander Babitsky

Related Articles

Infantilism - men who do not want to grow up

As a man interested in?

What men want: get it

Loves - does not love: read the body language of a man