Residents of Japan have used makeup to transform themselves into pupae, long before the anime. Today, the "puppet" is one of the major fashion trends among young Japanese women.

Women in the West, however, enjoy the Japanese cosmetics is not because they want to turn into a Gothic princess. With the help of cosmetics produced in Japan can be like a doll image, and a more traditional make-up for Europe. Buyers from Western countries attract quality Japanese cosmetics - European and American brands often lose her in this.

Many of those who have long enjoyed almost exclusively by the Japanese cosmetics, say to buy low-quality and completely useless cosmetics from Japanese manufacturers is virtually impossible .  This is probably an exaggeration, but it is hard to argue with the obvious fact that the demand for the Japanese cosmetics is growing steadily .  As in conventional stores it is often represented by a few brands, many women bought cosmetics over the Internet .  The majority of buyers are satisfied; According to them, high-quality Japanese cosmetics can be bought for relatively little money .  In Japan, as in most Western countries, has strict laws governing the composition and characteristics of the production of cosmetic products .  Due to the small market and fierce competition with foreign manufacturers Japanese companies have to strictly monitor the quality of its products and continually improve standards .  It paid off - today many Western giants of the cosmetics industry are concerned about the active penetration of the Japanese cosmetics market and other western countries .

If you have decided to buy Japanese cosmetics over the Internet, especially pay attention to the design of an online store. As a rule, good shops plain and simple sites, each product has a detailed description, at least in English. To protect yourself against online scams, it is recommended to use the site, which was successfully used by your friends.

Japanese brands

• Shiseido. Founded in 1872, the company is the world's oldest manufacturer of cosmetics. It has a different range of cosmetics for skin care Skin Care as a habit   of all types, as well as decorative cosmetics. Shiseido cosmetics manufactures brands such as Aupres, Serge Lutens, UNO, Clé de Peau, Revital, and others. Their cosmetics are sold in many shopping centers outside of Japan.
• Kanebo - another popular cosmetic brand. It is known for its luxury products Cosmetics luxury: the game worth the candle?   Kanebo Sensai.
• Acseine. Under this title is released Japanese cosmetics designed for sensitive skin. A little-known here in Japan, it is in high demand.
• FANCL - one of the leading Japanese cosmetics market. Produces not contain preservatives means for skin care, various cosmetics and nutritional supplements. The company own more than 200 points of sale across the globe and millions of loyal customers, carrying their purchases through catalogs.
• Shu Uemura - Japanese company - the manufacturer of cosmetics based professional makeup artist. Known primarily its decorative cosmetics. Tweezers eyelash curler of the company mentioned in the movie "The Devil Wears« Prada ».
• JuJu Cosmetics produces wonderful moisturizers Aquamoist.

Japanese cosmetics: production philosophy

Russian soul, the English restraint, French perfume, oriental wisdom ... All of these expressions is incredibly eloquent, just enough that one without the other, and if does not exist at all. Very often we are reminded of Eastern wisdom, which in recent years particularly insistent attempts to inhabit our interiors strictly on Feng Shui. And somewhere in the next, or rather, as part of a comprehensive concept of living and the Japanese cosmetics, which in itself, regardless of the name has become a brand, best talking about the quality of the product, its safety and efficacy.

Japan - a country of the rising sun, and technological progress, which never ceases to please, surprise and amaze and shock the rest of the world innovation .  It would be strange if the cosmetic industry in this country did not differ from their European or American counterparts .  And it is not only confusing to most representatives of the world is not east hieroglyphs that painted Japanese cosmetics .  They are in addition to its function strictly informative yet performed and decorative works, being a feature which distinguishes the products made in Japan of what is produced, for example, at the European open spaces .  The Japanese cosmetics surprisingly skillfully woven notorious Eastern wisdom, which over the years has not transformed, but rather strengthened, the latest developments, innovations that just have to log on weekdays cosmetology .  In addition, it should be noted features of human physiology, which has a slightly different rhythm of life, a different skin and hair, which needs and oriented manufacturers .  Japanese cosmetics - a pearl of modern cosmetology, stands out on the main horizon, and certainly deserves attention and respect .

If you've seen at least one movie where the action takes place in Japan or you happen to see her, you could not help but notice that this is a country of workaholics who start their day with the first rays of the sun and keep it for a long time after it sat .  The Japanese are used to a grueling schedule - it's part of their lives and, therefore, a common trait that unites many names of Japanese cosmetics, whether face or hair - is the protection from everyday stress, relaxation, calming .  No wonder, because the whole eastern philosophy - is the search for harmony with oneself and the world .  And if a resident of a geographical area puts daily stress your nervous system, your hair, skin, nails, regardless of their desires is suffering in dusty stifling traffic jams and choking body noise of a huge metropolis, the Japanese cosmetics - this is what he needs to restore harmony .  And who of us today does not suffer?

The Japanese like no one else knows about the power of aromatherapy for health and beauty, so many Japanese cosmetic brands produce lines with enchanting scents, causing makeup to work on several fronts. Sakura flowers - it is the most vivid illustration of the Japanese cosmetics and fragrance is the most common, occurring in the anti-stress agents for hair Hair: structure, characteristics of growth and development . For a person used more delicate flavors and certainly plant extracts. Japanese high-end cosmetics produced with a minimum number of synthetic components. Placental cosmetics from Japan - it is the apogee of the quality and efficiency of the fight against age-related changes.

The best-known Japanese brand, which occupies the top lines in the rankings of manufacturers of class "luxury" - is Shiseido, known for its exclusive development and greater market coverage. Under the brand Shiseido issued care products, perfumes, cosmetics.

The second place is occupied by the old brand Kanebo (on the market since 1887), which became respected by using only natural ingredients, as well as another name for the Japanese cosmetics - Naris.

Women who want to prolong youthfulness of the skin, turning the brand, developed by doctors using the latest technologies - Celevenus. To eliminate blemishes and restore the protective properties of the skin cosmetics created Cow Brand, Brand and Kose famous by the wonderful bleaching properties. Connoisseurs of cellular cosmetics should try the force of such brands as La Mente and Ameniti.

Eugene Zhirkina

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