Denim - what brand to choose

Denim is back in vogue. However, this is not entirely true. He never goes out of fashion. And the stars and people from the street still prefer working clothes cowboys of the Wild West. Thank you mother to Hollywood - it is much easier our lives, once upon a time to make a fashionable worn faded jeans and jackets. But if you really want to meet the new, or rather old style, you will have to fork out for the most prestigious products of companies involved in the production of denim. They are not so much.

Diesel

The company was founded by Renzo Rosso in 1978 and became the most successful denim manufacturers in the world. The company's office is still in Molvene, located in the same place and the biggest shops selling denim products, as well as experimental laboratories. Diesel's success owes much to an aggressive advertising campaign in the nineties, which exploited the style of the 50s. The most unexpected finding experts in advertising became a fictional rock star who has successfully promoted jeans Diesel, as well as highly controversial advertisement showing a prosperous Africa and starving America. Diesel offers an endless variety of products, which are united only one - the quality and style.

Evisu

Some just love this brand, others believe that the products are too expensive. Lest you think, but the real fashionista simply must have in your wardrobe little thing from Evisu. The company itself was founded in 1980 by Japanese designer Yamane after he pulled out of its dusty closet from time to time the old (and very expensive) jeans. Using them as a model, he tried to create a new product that exactly corresponds to the quality of vintage things. Quality - is the main motto of the company. However, it makes things from Evisu insanely expensive. In 2000, for example, Yamane created 100 pairs of jeans with gold logo designer, costing £ 1,200 each. Evisu also produces accessories and footwear (Noel Gallagher prefers this brand).

Levi's

Firm Levi's can be considered the godfather of denim. The company was founded Loeb Strauss, emigrated to the US in 1847. In 1872 he met the tailor Jacob Davis, who invited him to use metal rivets to increase the strength of our products. In 1873, the public was presented the first batch of new jeans, which have become a real revolution in the fashion business. In recent years, global sales of Levi's has been steadily declining, but people still associate jeans from this brand. When you buy denim, always comes to mind is Levi's.

Mavi

The Turkish company, established in 1981. In the last twenty years it has gained immense popularity in the United States, especially among youth. The production itself is still based in Turkey, but Mavi shops scattered around the world. Each new line of the company gets a unique name and is associated with a very specific style.

Inessa Haider

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