Ask five different people about the corporate style of the company. You probably get five different answers. Some go to the office, without worrying about their image, others the requirements for appearance rather tough. Someone allowed on Fridays to dress for free-form, others are clearly regulated corporate dress code and even the requirement to dress in uniforms. Regardless of the dress code Dress code: dress and grooming , The proper fulfillment of the requirements management style within the company is essential to create and maintain a corporate culture, and even helps to increase profits.

If you are a manager, follow these tips to help create a strong corporate image of your company.

Clarity

You can not hope that the employees will comply with the corporate style that you are not defined or not defined sufficiently. Many companies decided to stick to the style of business casual, but the term has no universal definition, and therefore open to free interpretation. If you do not want to allow their employees too much freedom in dress, be sure to explain to your well-established corporate dress code, offering examples of what you can wear, and what not.

Look carefully at the current corporate dress code of your company and think about it, if it needs to be corrected. Perhaps it is not entirely clear and strict. Do you think, as an outsider, your client could interpret it? If you feel the need for greater clarity of image of its employees, concretize your corporate image. Remember that there are no well-defined and universal rules for the development of the corporate image. Your policy regarding clothes of staff will depend on the characteristics of your company, from your culture, the nature of your business.

Discussion

Even the clear dress code will not be effective if it does not inform the staff properly. Inform their employees about the features of the corporate image, which they must adhere to, talk to them at the meeting yourself or delegate these powers to other subordinates.

The next step - this observation. Make sure that employees understand the need for the right corporate identity and adequately fulfill all the requirements. If you notice that it is not, of course, with violators of the rules necessary to carry out the conversation. Maybe something they did not understand, but there are times when employees deliberately dress differently. Be sure to talk with them and let them know clearly that they are at odds with the image of the corporate policy and contrary to the culture within the company.

Perseverance

With the introduction of staff when he was the concept of "corporate dress code" must be applied urgently. What applies to all should really be respected by all, can not allow violations and to encourage different interpretations of corporate image. If all are to be strictly shirt, then all employees must be dressed in such a model, but not in blouses with ruffles, short sleeves, decorative elements. Above the image of corporate employees need to work together with them, if necessary, explaining all the smallest details - why put the tie that color rather than another, why you need to wear a white shirt and cream - you can not.

The manager must carefully monitor the image of their employees, because it depends on how the company is perceived by customers and competitors, how serious will it be treated, from which, ultimately, depends on its commercial success and prosperity.

Features corporate image

• Can the employee to dress for work as he wants?

At the present time are increasingly talking about corporate image, which is an image of an employee fits a high level of professionalism and the company's philosophy. But just as the heads of companies, HR professionals have to watch the kind of struggle: on the one hand, man's freedom of expression, on the other - his need to put up with the image of the company where he works.

In all countries and cultures, there are certain dress codes, which are applied to each area of ​​activity, as well as their own internal corporate features. How often do you see a banker without a business suit Business suit - the creation of an absolute image of the man   and binding tie?

Some may ask - why do I need a dress code in the company, what to produce corporate identity, including for employees? But the answer is simple: such features have a powerful impact on potential customers, and help employees feel part of the company.

In a Swiss bank came to the edition of the brochure 44 pages thick, which detailed the requirements for the appearance of employees. Outside they had to be flawless, and the management gave advice on hairstyles, gestures, makeup, selection of clothing and footwear, cases in which you can use perfume and even recommended the color of underwear.

According to a study of the European edition, which concerned a dress code at work, 58% of respondents claimed that they care about their appearance and behavior, so as not to harm the image of the company. And only one out of ten respondents replied that he liked Friday in the free form of clothing that adopted in the United States.

• What are the limits?

If the company does not put the corporate dress code, then the employee can independently form your business style, based on the rules described in the code of corporate ethics. Typically, the general rules for many, and do not depend on the specific activity of the company. Their disregard give rise to a fine, reprimand or even dismissal, as there are moments that are contrary to corporate rules and could damage the image of the company.

Among the most common reasons for dismissal or reprimand hard (due to appearance) in Europe - it is women wearing translucent blouse without a bra, too short skirt, over an open neckline. Of course, such outfits at risk of harm the goodwill of both the employee and the blow to the image of the company.

For an employee who is in contact with the clientele, working clothes and prohibited too loose casual style. If a person works in a real estate agency, he is obliged to remove the cloak Outerwear: with special warmth Wearing pants, but in any case, or bermuda shorts. Also, the head of the company may require the female employee to wear a skirt if it is justified by the requirements of narrow-profile, as it often happens, for example, in the hotel industry.

Corporate uniforms

In many commercial enterprises or in the provision of services wearing uniforms can be justified.

Collective agreements require employees to wear uniforms in order to facilitate its identification of the company's customers. These employees are concierges, security guards, other employees of the building, which houses the office of the company, as well as possible for other categories of employees, such as salespeople, warehouse workers, consultants, employees of catering establishments (waiters, hostesses) and others.

Typically, these requirements are entered exactly in the area that is directly related to communication with the customer, if a company is engaged in retail trade, and it could be a bank, and other organizations. Corporate image in such companies is strictly regulated and includes requirements for accuracy, such clothing is sure to contain features of the represented brand.

Women can wear a set of blouses and skirts, men - classic shirt and trousers. The distinguishing features are the ties, scarves, a special symbol - the color, which should coincide with the approved corporate colors.

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